Category: experiential

National pet charity Blue Cross has created a new fitness bootcamp, Work Out Like A Dog, designed to help humans understand and appreciate the health benefits that dogs get from their favourite outdoor activities - by literally having people take on the role of dogs.

Blue Cross ‘Work Out Like A Dog’ bootcamp

UK pet charity Blue Cross has linked up with a PT and fitness instructor to create a new fitness bootcamp, Work Out Like A Dog, designed to help humans understand and...

Insurance brand More Than has launched what it claims is the world’s first ever city tour bus for dogs, with every element of the experience designed to appeal to man’s best friend, in London.

More Than runs first London bus tour for dogs

Insurance brand More Than has launched what it claims is the world’s first ever city tour bus for dogs, with every element of the experience designed to appeal to...

Healthy food brand Graze is giving out one million samples to raise awareness about its on-the-go snack food range, sold through retailers in London.

Graze samples 1 million healthy snacks to Londoners

Healthy food brand Graze is giving out one million samples to raise awareness about its on-the-go snack food range, available at retailers. Brand ambassadors will be...

Woolworths, the Australian retailer, is taking tennis fans at this year’s Australian Open Tennis Championships on a unique food journey through a multi-sensory brand experience.

Woolworths multi-sensory experience at Aussie Open

Woolworths, the Australian retailer, is taking tennis fans at this year’s Australian Open Tennis Championships on a unique food journey through a multi-sensory brand...

Australian oat-based breakfast drink Up&Go has signed up as the Official Breakfast Drink Partner of the Simply Health Great Run and Great Swim Series, in a major sponsorship deal which will see the product sampled to all participants in the events.

Up&Go samples at 2017 Simply Health Great Run/Great Swim Series

Australian oat-based breakfast drink Up&Go has signed up as the Official Breakfast Drink Partner of the Simply Health Great Run and Great Swim Series, in a major...

Blackjack Promotions, a leading UK and European provider of brand ambassadors and travel retail and customer service specialists in airports, has acquired Irish company Casey Recruitment, based just outside Dublin.

Blackjack Promotions acquires Ireland’s Casey Recruitment

Blackjack Promotions, a leading UK and European provider of brand ambassadors and travel retail and customer service specialists in airports, has acquired Irish company...

Budweiser is to reward the fans of the football team which achieves the greatest against-the-odds upset in the Third Round of the FA Cup this weekend with free beer, delivered by a helicopter with FA Cup winner David James on board.

Budweiser rewards The Emirates FA Cup underdogs

Budweiser is to reward the fans of the football team which achieves the greatest against-the-odds upset in the Third Round of the FA Cup this weekend with free beer,...

Zeek, a website and app that lets consumers buy and sell unwanted gift cards, is launching a one-day pop-up shop offering consumers the chance to swap their unwanted Christmas gift cards for the equivalent amount in cash – or donate the equivalent amount to charity.

Zeek ‘gift cards for cash’ pop-up

Zeek, a website and app that lets consumers buy and sell unwanted gift cards, is launching a one-day pop-up shop offering consumers the chance to swap their unwanted...

Andy DeVito of Blackjack Promotions has some timely advice on Christmas-related marketing

Three things to learn from the annual Christmas Grotty experience

Andy DeVito of Blackjack Promotions has some timely advice on Christmas-related marketing The Christmas period is all about tradition. The supermarket aisles filled with...