Category: experiential

Sky Mobile, the all-new mobile network from Sky, is running large-scale experiential activations at three of London’s biggest transport hubs, Waterloo, Victoria and Liverpool Street stations.

Sky Mobile launches with live activity at London mainline stations

Sky Mobile, the all-new mobile network from Sky, is running large-scale experiential activations at three of London’s biggest transport hubs, Waterloo, Victoria and...

Lucozade Zero and fashion retailer Missguided has announced a collaboration, ‘Zero To Pay’, which will be brought to life through on-pack promotion and experiential marketing.

Lucozade Zero and Missguided partner for on-pack and experiential

Lucozade Zero and fashion retailer Missguided has announced a collaboration, ‘Zero To Pay’, which will be brought to life through on-pack promotion and experiential...

A new experiential marketing company, VIP (Very Important Pooches), has launched to offer brands a route to target dogs and their owners.

Nation’s dogs get VIP treatment

A new experiential marketing company, VIP (Very Important Pooches), has launched to offer brands a route to target dogs and their owners. VIP will be appearing at more...

Ballantine's Hard Fired whisky variant – matured in charred American oak barrels – has introduced multisensory charred bars to Paris airports to highlight the bespoke distillation process. The Ballantine’s Hard Fired multisensory bar will be a new engagement launching in the travel retail environment, giving passengers the opportunity to ‘fire up’ their journey with a taste of whisky while sitting at a bespoke charred bar, smelling hints of wood smoke and vanilla.

Ballantine’s Hard Fired ‘charred bars’

Ballantine’s Hard Fired whisky variant – matured in charred American oak barrels – has introduced multisensory charred bars to Paris airports to highlight the...

Mondelēz-owned confectionery brand Cadbury is again partnering the National Trust and National Trust for Scotland for the Cadbury’s Great British Egg Hunt campaign. The annual Easter egg hunt, which launches on Friday 14th April and runs nationwide over the Easter weekend, forms part of Cadbury’s wider seasonal campaign.

Cadbury Egg Hunts launch at National Trust sites

Mondelēz-owned confectionery brand Cadbury is again partnering the National Trust and National Trust for Scotland for the Cadbury’s Great British Egg Hunt campaign....

Real world marketing agency Sense has promoted Account Director Kelda Reddrop to head up its staffing arm, Real People.

Sense names Reddrop Staffing Director of Real People

Real world marketing agency Sense has promoted Account Director Kelda Reddrop to head up its staffing arm, Real People. In her new role as Staffing Director, Reddrop...

Meat snack brand Peperami is running a spoof promotional campaign encouraging consumers in London and the South East of England to report potholes that they think need filling in, with backing from YouTube comedy star Jack Jones.

Peperami crusade against London potholes

Meat snack brand Peperami is running a spoof promotional campaign encouraging consumers in London and the South East of England to report potholes that they think need...

Fuller, Smith & Turner, the London brewer and pub company, has just launched new beer brand London Pride Unfiltered at the Craft Beer Rising event.

Fullers launches London Pride Unfiltered

Fuller, Smith & Turner PLC (Fuller’s), the London brewer and premium pub company, has just launched London Pride Unfiltered, which it says is its biggest beer...

Travel and experiential agency Blackjack Promotions has promoted Andy DeVito to Head of Experiential while Fiona Tindall becomes Head of Domestic Retail.

New appointments at Blackjack Promotions

Blackjack Promotions, one of Europe’s leading airport staffing, travel retail and experiential marketing agencies, has promoted two members of its team to senior...

Just Eat, the online food delivery marketplace, has celebrated PizzaExpress joining the Just Eat platform with a “Pizza Wall” activation on National Pizza Day in London’s Bishops Square just outside Spitalfields market.

Just Eat and PizzaExpress celebrate National Pizza Day

Just Eat, the online food delivery marketplace, has celebrated PizzaExpress joining the Just Eat platform with a “Pizza Wall” activation on National Pizza Day in...