Category: experiential

Global food group Mondelez has launched a UK roadshow to back Oreo’s new ‘Discover Your Flavour’ campaign, promoting the new Choc’o Brownie flavour, as voted for by the public, along with the existing Strawberry Cheesecake, Peanut Butter and Cool Mint cookies.

Oreo experiential roadshow activity helps consumers ‘Discover Your Flavour’

Global food group Mondelez has launched a UK roadshow to back Oreo’s new ‘Discover Your Flavour’ campaign, promoting the new Choc’o Brownie flavour, as voted for...

Movie fans across England, Scotland and Ireland visiting selected Vue Cinemas are being offered free samples of new Pop’n Sprinkle popcorn flavouring.

Pop’n Sprinkle shakes up the cinema popcorn experience

Movie fans across England, Scotland and Ireland visiting selected Vue Cinemas are being offered free samples of new Pop’n Sprinkle popcorn flavouring. Available in...

Barefoot Wine & Bubbly will be touring the UK this summer in a branded VW camper van, encouraging consumers to share what is unique about themselves by sharing fun pictures taken in the brand’s surfboard gif booth across social media.

Barefoot Wine & Bubbly BareYourSole campaign

Barefoot Wine & Bubbly will be touring the UK this summer in a branded VW camper van, encouraging consumers to share what is unique about themselves by sharing fun...

Weetabix on the Go breakfast drink will be sampled to 200,000 festival goers this summer, following a deal between Weetabix and live entertainment company Live Nation.

Weetabix on the Go signs deal with Live Nation

Weetabix on the Go breakfast drink will be sampled to 200,000 festival goers this summer, following a deal between Weetabix and live entertainment company Live Nation....

A series of ‘Pipnic’ pop-ups has been taking place at high footfall locations across the UK capital during July to promote nut butter brand, Pip & Nut.

Pip & Nut unveils ‘Pipnics’ experiential campaign

A series of ‘Pipnic’ pop-ups has been taking place at high footfall locations across the UK capital during July to promote nut butter brand, Pip & Nut. The...

Hasbro toy brand, Nerf, has launched a new nationwide roadshow, The Nerf Test Centre, which will tour the UK from 28th July.

The Nerf Test Centre tours UK

Hasbro toy brand, Nerf, has launched a new nationwide roadshow, The Nerf Test Centre, which will tour the UK from 28th July. The Nerf Test Centre sees the shipping...

To celebrate Prudential RideLondon 2017, taking place today and tomorrow, Amstel has enlisted the help of cycling superstar and Olympian Mark Cavendish to open the world’s first ever ‘ice-bath pub’, where cyclists can rest their weary legs in cold tubs while enjoying a cold, refreshing Amstel Bier.

Mark Cavendish turns publican for Amstel Cold Tub Pub for Prudential RideLondon 2017

To celebrate Prudential RideLondon 2017, taking place today and tomorrow, Amstel has enlisted the help of cycling superstar and Olympian Mark Cavendish to open the...

This August, a pop-up café with a difference is coming to London’s trendy Shoreditch. Created by the nation’s bakers, the Toast or Hands Café has been designed to remind hungry young Londoners that life is #BetterWithBread.

‘Toast or Hands Café’ opens in Shoreditch to remind people life is BetterWithBread

This August, a pop-up café with a difference is coming to London’s trendy Shoreditch. Created by the nation’s bakers, the Toast or Hands Café has been designed to...

Jose Cuervo, the world’s best-selling tequila brand, has celebrated National Tequila Day in the US with a stunt where it replaced the water in three Los Angeles drinking fountains with its own silver tequila.

Jose Cuervo celebrates National Tequila Day in US with LA water fountain stunt

Jose Cuervo, the world’s best-selling tequila brand, has celebrated National Tequila Day in the US with a stunt where it replaced the water in three Los Angeles...

Electric vehicle charging company Chargemaster has just opened the EV Centre, the UK’s first ever Electric Vehicle Experience Centre, in the centre:MK shopping mall.

Chargemaster opens UK’s first electric vehicle experience centre

Electric vehicle charging company Chargemaster has just opened the EV Centre, the UK’s first ever Electric Vehicle Experience Centre, in the centre:MK shopping mall....