Category: experiential
Kalettes pop-up pushes vegetables in trendy Hoxton
Tozer Seeds has been running a pop-up to promote Kalettes, a natural cross between kale and Brussels sprouts, at Hoxton’s Railway Arch, Geffrye Street, London....
Baileys launches ‘Treat Stop’ indulgent pop-up in Covent Garden
Baileys has launched Baileys Treat Stop, a pop-up featuring the Diageo liqueur brand’s first customisable bar menu, where people can transform lattes, hot chocolates...
Dublin becomes ultimate Xmas party town with pop-up venue
The heart of Dublin city centre has been transformed into a festive wonderland with the official launch of Après Dublin, Ireland’s first-of-its-kind Christmas party...
The Economist adds winter flavour to experiential campaign
In a new twist on its #feedingthefuture campaign, The Economist is encouraging Londoners to try free nutritious soup made from vegetables destined for the rubbish bin....
RPM’s Hugh Robertson in South Pole trek for Prince’s Trust and Roundhouse Trust
Hugh Robertson, Founder and CEO of experiential and event agency RPM, is joining a ski trek to the South Pole to raise money for charities The Prince’s Trust and The...
Whole Earth brand creates peanut butter pop-up fondue bar
Whole Earth, the UK’s market-leading peanut butter brand, has created the first-ever peanut butter fondue bar in Shoreditch, London, which will be open to the public...
tpf launches The Perfect LG TV Experience for LG Electronics
LG Electronics has appointed promotions agency tpf to create ‘The Perfect LG TV Experience’, an experiential activation designed to inspire consumers to upgrade...
Tiffany signature fragrance runs experiential at Heathrow T5
Tiffany is marking the launch of its new signature fragrance to the UK market with experiential activity in one of the busiest areas of Heathrow’s Terminal 5. The...
Budweiser US partners Lyft for Prohibition lager launch
Budweiser is giving New York beer lovers the chance to experience and taste history with the release of its limited-edition 1933 Repeal Reserve Amber Lager. The recipe...
It’s hard to ignore the gig economy
Nov 21, 2017
The world of work is changing, and more and more people are taking advantage of the ‘gig economy’. But it’s nothing new for the marketing industry, particularly...