Category: experiential
Peperami Valentine’s Day campaign launches beef variant
Peperami tapped into the season of love with a 2018 integrated Valentine’s marketing campaign, positioning its new Beef Animal, mascot for its Peperami Beef variant,...
Sense appoints new experiential Planning Director
Award-winning experiential marketing agency Sense has appointed Dan Parkinson as Planning Director to oversee the work and development of its growing London-based...
Swiss International Air Lines brings snow on demand to King’s Cross station
Specialist ski airline Swiss International Air Lines (SWISS) ran a one-day experiential campaign at King’s Cross station last week, bringing a powder day to London...
Robinsons runs ‘Cordially Invited’ pop-up for new adult cordial range
Soft drink brand Robinsons is backing the launch of two new ranges designed especially for adults, Fruit Creations and Fruit Cordials, with a pop-up named ‘Cordially...
Budweiser Prohibition sampling helps keep Britons on the wagon
No alcohol beer Budweiser Prohibition has teamed up with Love Island star and personal trainer, Gabby Allen, to unveil a fleet of ‘beer floats’ that will travel the...
Cadbury launches Creme Egg Camp experience
Cadbury is launching Creme Egg Camp, an “immersive haven” for Cadbury Creme Egg lovers. The camp will be open for five weeks from January 19th 2018 in Old Street,...
Experiential specialists Kru Live “first UK agency to accept BitCoin”
London live brand engagement agency Kru Live is claiming to be the first UK agency to accept digital currencies for payment for both UK-based and international work....
United Utilities runs public consultation experiential roadshow
United Utilities has combined an experiential activation with a major roadshow as part of a consumer consultation which the utility company is required to carry out...
Bacofoil runs pop-up experience at Cake & Bake Show
Bacofoil ran its first experiential pop-up experiential pop-up at November’s Cake & Bake Show, the UK’s biggest baking event, to challenge consumer perceptions...
What’s the Price of Potential?
Dec 21, 2017
It’s tough being an intern, but they’ll be running the show one day. So, what’s life like for those on the doorstep of the industry, and how can experiential...