Category: experiential
Reebok, Sports Direct run Ultimate Fighting Championship “Reebok Knockout” experience
Reebok partnered with Sports Direct for an in-store activation to promote the global athletic footwear and apparel company’s association with the Ultimate Fighting...
Ben & Jerry runs birthday cake ballpit sampling event
To celebrate its 40th birthday, and its new Birthday Cake flavour, ice-cream brand Ben & Jerry’s ran a giant birthday cake themed ball pit at London’s Old...
Deliveroo gives away thousands of burgers from billboard installation
On-demand delivery service Deliveroo celebrated the fact that it has now delivered 10 million burgers in the UK since launch in 2013 with what it claims was the...
On-demand laundry start-up Zipjet in F2F leafleting campaign
Zipjet, the leading on-demand laundry and dry-cleaning service company in the UK and Europe, is running a face-to-face leafleting campaign focused around key London...
Let’s get physical with the digital
Knowledgeable brand ambassadors and in-store activations offering hands-on experiences are key to driving consumer interest in new tech launches, says Zoe Brown of BD...
innocent Super Juice samples Londoners
A new campaign to support the launch of Super Juice, innocent’s most ‘nutritionally dense’ juice, is giving Londoners the chance to try the three recipes (Apple,...
Volvo backs UK launch of XC40 model with ‘win a car’ prize draw
Volvo Car UK marked the UK unveiling of the brand new XC40 with a simultaneous nationwide launch event last night (Thursday 22nd February) at around 100 retailers across...
Because names Natasha Blevins as Creative Director
Global creative experiences group Because has announced the appointment of Natasha Blevins, formerly Creative Director at FCB Inferno, to the same role at Because, as...
Staffing across borders – one size definitely doesn’t fit all!
Cross-border promotions can be let down by a lack of consistency in recruiting and training promotional staff, says Carina Filek of Elevate Staffing UK & US Sourcing...
Why the marketing gender pay gap could soon become a skills gap
Feb 26, 2018
The sooner the industry addresses its current gender salary imbalance, the more young talent it will attract, says Taffy Msipa of experiential marketing agency Sense. As...