Category: experiential

Mexican beer brand Corona and charity Parley for the Oceans are taking their partnership combatting marine plastic pollution to the global stage by hijacking iconic symbols of paradise for today’s World Oceans Day (June 8th 2018).

Corona partners eco-charity to create plastic ‘wave’ sculptures from beach litter

Mexican beer brand Corona and charity Parley for the Oceans are taking their partnership against marine plastic pollution to the global stage by hijacking iconic symbols...

Ribena has launched a major summer on pack promotion, 'Pick Your Own Gig', offering customers in the UK and Republic of Ireland an opportunity to win tickets to a Ticketmaster event of their choice – with runner-up prizes of free music downloads and free bottles of Ribena.

‘Pick your Own Gig’ with Ribena this summer

Ribena has launched a major summer on pack promotion, ‘Pick Your Own Gig’, offering customers in the UK and Republic of Ireland an opportunity to win tickets...

Digital sampling may sound like a contradiction – but there can be major advantages to injecting a digital element into the process of getting samples into people’s hands, says Dave Corlett of Ready

It’s sampling, Jim, but not as we know it

Digital sampling may sound like a contradiction – but there can be major advantages to injecting a digital element into the process of getting samples into people’s...

Soft drinks company Nichols plc. has launched a new ‘anti-advertising campaign’ for its Vimto brand, with a budget of £3m covering TV, social media (including a Snapchat lens) and digital, a partnership with student-focused viral content site Unilad, experiential sampling and what it says is an industry-first: personalised Video on Demand (VOD) and cinema.

Vimto repositions brand with ‘I See Vimto In You’ anti-ad campaign

Soft drinks company Nichols plc. has launched a new ‘anti-advertising campaign’ for its Vimto brand, with a budget of £3m covering TV, social media (including a...

Lucozade Energy is delivering its biggest ever sampling activity across the UK this year as part of its wide-reaching Energy Beats Everything campaign. The brand’s extensive sampling will see seven million ice-cold orange 150ml cans being circulated during this campaign will drive sales of Lucozade Energy by getting the drink into the hands of consumers.

Lucozade Energy to sample 7 million consumers

Lucozade Energy is delivering its biggest ever sampling activity across the UK this year as part of its wide-reaching Energy Beats Everything campaign. The brand’s...

Auditoire, Luxury Makers, DOIT!, GMR Marketing, and, from the UK, TRO.

Omnicom creates global ‘borderless experiential network’

Marketing services group Omnicom has created a new ‘Global Experiential Practice Group’, a network consisting of its market-leading experiential agencies,...

Toiletries and personal care brand Burt’s Bees is to run a ‘Honey Bee Health’ experiential campaign this weekend on London’s Southbank.

Burt’s Bees ‘Wall of Seeds’ experience on London’s Southbank.

Toiletries and personal care brand Burt’s Bees is to run a ‘Honey Bee Health’ experiential campaign this weekend on London’s Southbank. Burt’s Bees products...

Brands including alcohol-free Budweiser Prohibition Brew, Walkers Max Strong, Branston, Primula and Bodean’s have signed on as partners for National BBQ Week, a multi-brand experiential, sampling and marketing campaign which returns for the 22nd year from Monday May 28th.

Big brands get behind 22nd National BBQ Week

Brands including alcohol-free Budweiser Prohibition Brew, Walkers Max Strong, Branston, Primula and Bodean’s have signed on as partners for National BBQ Week, a...

Swedish pear cider brand Kopparberg has launched a £6m summer campaign, entitled “Outside is Ours”, which looks to unlock the feeling of the best of times outside with friends, and is supporting it with a new experiential platform, The Kopparberg Outsider.

Kopparberg unveils £6m ‘Outside is Ours’ marketing campaign

Swedish pear cider brand Kopparberg has launched a £6m summer campaign, entitled ‘Outside is Ours’, which looks to unlock the feeling of the best of times...

Molton Brown, London-based fragrance experts, is launching its new Vetiver & Grapefruit Collection with a series of eye-catching retail experiences, featuring anamorphic art to create clever optical illusions that represent the tension between the new fragrance’s contrasting notes.

Molton Brown launches new fragrance collection with 3D optical illusions

Molton Brown, London-based fragrance experts, is launching its new Vetiver & Grapefruit Collection with a series of eye-catching retail experiences, featuring...