Category: experiential

Samsung is showcasing its high-tech washing machine, the QuickDrive, in a new campaign targeting men, after research found that 75% of men are suffering from ‘FODA’, a male condition involving Fear Of Domestic Appliances, and 63% admit to being completely stumped when trying to work out washing machine settings and laundry care symbols. Credit: Joe Pepler/PinPep

Samsung reinvents iconic sculptures to help men face domestic appliance fear

Samsung is showcasing its high-tech washing machine, the QuickDrive, in a new campaign targeting men, after research found that 75% of men are suffering from ‘FODA’,...

To mark the 20th anniversary of Tesco Finest, the retailer’s premium, own-brand food range, Tesco is inviting food-lovers to a free immersive exhibition, curated with the help of ‘food alchemists’ Bompas & Parr, at Kachette in Shoreditch from 11th to 13th October.

Tesco Finest celebrates 20th birthday with Bompas & Parr edible exhibition

To mark the 20th anniversary of Tesco Finest, the retailer’s premium, own-brand food range, Tesco is inviting food-lovers to a free immersive exhibition, curated with...

Beck’s marks launch of new label designs with event and partnership with Print Club London

Beck’s beer, is launching six brand new label designs as part of its “Be Kreativ” campaign. The launch of these new labels will also be supported by a partnership...

The Royal British Legion run ‘Poppy Shop’ pop-ups across the UK

Experiential and events staffing specialist Kreate have been selected by The Royal British Legion to resource, manage and implement their ‘Poppy Shop’ pop-ups across...

ES Devlin and Google create a fluorescent red poetry-reciting lion at Trafalgar Square

From 18th to 23rd September, one of Trafalgar Square’s iconic lion statues was joined by an additional florescent red lion to promote London Design Festival. The...

Deadpool 2 brought back Blockbuster to the UK

Blockbuster Video recently made a nostalgic return to the British high street this month thanks to Ryan Reynolds’ wisecracking superhero Deadpool. A brand new...

Green and Black’s launch sampling campaign to introduce new ‘Velvet Fruit’ chocolates

Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of...

Mugler drives influencers to in-store events in decorated taxis

Blue 449, MPL, Posterscope, and Taxi Media have rolled out a striking new campaign to launch Mugler‘s new Aura Mugler Perfume range that sees a fleet of specially...

Epson opens a unique pop-up retail and co-working space in Covent Garden

On 3rd September Epson launched the EcoTank Pop-up, a unique combination of retail experience and co-working space, in London’s Covent Garden. Visitors to the...

Vodafone creates interactive Internet of Things showcase

Haygarth has created an innovative and dramatic showcase within Vodafone’s flagship Westfield White City store to promote and build awareness of the Internet of...