Category: experiential

LEGO unveils immersive family experience showcasing 60 years of creativity

This weekend (8th/9th December), LEGO Group will let families step into a world of brick-built Christmas wonder at the ‘LEGO Imaginarium’ – a unique space...

Secret Cinema to create James Bond experience at a secret London location

Secret Cinema will create an experience centred around James Bond – one of the most successful British film franchises ever. For the very first time, Secret Cinema...

Reese’s personalises products at Selfridges for Christmas

American confectionery brand, Reese’s, is offering limited edition personalised products for Christmas in Selfridges. Field Day have created special branded counters...

Harvey Nichols presents world’s first shoppable Christmas carolers

TBWA\London has created a Christmas campaign with a difference for Harvey Nichols with the world’s first shoppable Christmas carolers – all wearing Harvey...

IPM Experiential Community to partner with Event Production Show

The IPM Experiential Community has announced a unique event partnership for February 2019. The IPM will be an Association Partner of the Event Production Show and sole...

Paco Rabanne creates fragrance inspired Christmas Market experience

Paco Rabanne is creating the first ever fragrance inspired Christmas Market, which will pop up in four key locations across the UK over the Christmas period. A golden...

Taco Bell marks entry into London by making Big Ben chime again

Last week, Taco Bell chimed in with a sound that London has been missing for over a year: Big Ben’s bells. As the famous clock is under scaffolding for...

SEA LIFE to launch new global interactive aquarium experience

The world’s largest aquarium brand, SEA LIFE, has commissioned global brand experience agency Sense to launch a new campaign from January 2019 designed to engage...

The Economist encourages Londoners to rethink the war on plastic

The Economist, a leading source of analysis on international business and world affairs, this week unveiled a new experiential marketing programme encouraging Londoners...

Goose Island Beer hides giant goose heads around Shoreditch

Goose Island Beer Company has hidden 10 oversized goose heads around Shoreditch to mark the launch of their first ever European Brewpub, which opens on Wednesday, 21st...