Category: experiential
Mentos to ‘sweeten up’ the category with compliments
Mentos is investing £1.6m in its biggest campaign of the year. The new limited edition product aims to bring people together and inject a dose of innovation into the...
Vogue partner with Garnier, Dyson and Laura Mercier for beauty event
For the second year running Vogue House will be opening its doors for Five Days of Vogue Beauty – a programme of experiential and immersive events...
Hendrick’s Gin and Space create Launderette experience
Creative agency, Space, has developed a experiential campaign to bring premium gin Hendrick’s unconventional world to life this summer. The portal is a nod to...
Grey Goose hosts summer cocktail experience in Convent Garden
Grey Goose has popped up in Covent Garden’s East Piazza, inviting consumers to celebrate moments big and small throughout the summer. Delivered and built by agency,...
Pop-up Pokémon center to open in London this October
The Pokémon Company International is excited to announce its plan to open a special pop-up Pokémon Center retail in London this October. Located in Westfield...
Amplify creates Victorian-inspired gin palace for Sipsmith festival activations
Amplify has been tasked with helping Sipsmith Gin develop a festival presence inspired by the gin palaces of the 1820s. The activation, which runs at three festivals...
Campo Viejo brings to life pink fountain to celebrate its new rosé wine
This August, Campo Viejo, brings the vibrancy of Spain to the South Bank, London for one day only on Thursday August 15th. The star of the show will be the Campo Viejo...
Desperados ignite the party with paintworks this festival season
Desperados invite festivalgoers to trial a complimentary, unique body marbling experience at selected UK festivals this summer. The Desperados Paintworks festival...
Logic brings ‘steamtown’ to UK festivals
Experiential agency TRO has been working with Japan Tobacco International UK (JTI UK) to design and build “Logic Steamtown” – an interactive consumer installation...
Heinz celebrates 150 years with ‘Beanz Muzeum’
The Beanz boffins at Heinz have delved into the archive and curated over a century of beanzy know-how, creating an immersive extravaganza and the ultimate fan...
