Category: experiential
Clarity launches AR menu Campaign, ‘Be in the Know’ for Be At One
Marketing and communications agency Clarity, launched an Augmented Reality (AR) menu as part of the ‘Be in The Know’ campaign for cocktail bar chain Be At One. As...
GUINNESS Opens Pint-Sized Pub for a cosy Christmas
With studies saying that five is the ideal number of people to enjoy a conversation with, the GUINNESS team is launching the perfect pop-up pub for five friends to catch...
Giffgaff is to launch a pop-up shop where nothing is for sale
In the midst of Black Friday mayhem, giffgaff is to launch a pop-up shop in Seven Dials, Covent Garden, where nothing is for sale. The pop-up will house one hundred...
Jameson Irish Whiskey launches intimate gig series in partnership with Sofar Sounds
Pernod Ricard UK has announced the launch of a major new series of brand experiences for Jameson Irish Whiskey, in partnership with music events start-up Sofar Sounds....
The LEGO Group unveils the Twelve Rebuilds of Christmas at famous London hotel
Creativity has been brought to life in brick-form at The Savoy after The LEGO Group unveiled the Twelve Rebuilds of Christmas. A rewrite of The Twelve Days of...
Logic brings Shape and Vape to UK cities
Logic Vapes are bringing the #1 selling pod device*, Logic Compact, to cities around the UK. Logic’s Shape & Vape is an immersive and disruptive experiential...
IPM Releases data demonstrating the effectiveness of experiential marketing
The IPM Experiential Effectiveness Community has published some key trend data from its experiential research and measurement methodology. Collated to coincide with IPA...
Sainsbury’s opens ‘giving store’ pop-up to collect food and gift donations
Sainsbury’s has launched its ‘Giving Store’ in London’s Covent Garden, where customers will have the chance, using pre-paid tokens, to take goods from the...
#Merky Books launched first pop-up shop in Shoreditch powered by Beats by Dr.Dre
#Merky Books last week teamed up with Beats by Dr. Dre to present the #MERKY BOOKS POP-UP SHOP, three days celebrating creativity through music, art, culture, spoken...
Airbnb and IOC Announce Major Global Olympic Partnership
Airbnb joins the TOP program and will support the sustainability objectives of the Olympic Movement. Economic opportunity for Olympic and Paralympic athletes to...
