Category: experiential

David Lloyd opens restaurant designed to complement positive mental health

This January David Lloyd Clubs is opening a unique pop-up restaurant designed specifically to complement positive mental health. ‘The Good Plates’ is being...

Fantastic Beasts to be exhibited at the National History Museum

Combining the creative power of film, television, literature and science, Fantastic Beasts: The Wonder of Nature is a partnership between the Natural History Museum, the...

KLM beats January blues with vending machine dispensing gifts

New research from KLM Royal Dutch Airlines has shone a light on what will be impacting our happiness levels this Blue Monday, as we enter a new decade. The research...

OREO sparks playful connections with first fashion collection

The world’s favourite cookie, has revealed its first ever fashion collection, created in collaboration with three European influencers. The initiative was developed in...

Initials launches immersive driving experience to celebrate Abarth’s 70th anniversary year

This weekend Initials, the independent creative agency, launched The Takeback, a one-off, escape room style driving experience for Abarth, part of FCA, to celebrate the...

Brewdog opens the world’s first alcohol-free beer bar

BrewDog this week opened the world’s first alcohol-free beer bar in London. Located just behind Old Street roundabout in the Bower Development at 211 Old Street, EC1V...

Tesco Christmas markets return for third year running with N2O

Award-winning experiential marketing agency N2O is once again delivering festive cheer for Tesco customers with its Bavarian-style Christmas markets. Back for 2019, the...

Savvy delivers the goods with first augmented reality game for a convenience retailer

Leading retail and shopper marketing agency, Savvy, have created and executed the first augmented reality (AR) game for a convenience retailer. The AR Christmas Elf...

Dior delivers festive entertainment and inspiration at Paddington and Heathrow

On Friday 13 December, the Dior Christmas Choir, featuring nine singers and a pianist, entertained travellers embarking on the Heathrow Express at London’s Paddington...

62 winners announced for the IMC European Awards 2019

62 winners have been selected in this year’s IMC European Awards for Integrated Marketing Communications, representing 24 agencies from 7 countries. Ireland took the...