Category: Education
David Walliams’ World’s Worst Children books make McDonald’s Happy Readers debut
McDonald’s launches its latest Happy Readers campaign as research from the National Literacy Trust reveals that almost a fifth (19%) of children aged 5 to 8 don’t...
Hellmann’s launch ‘Real Taste, Less Waste Kitchen’ to highlight London’s food waste crisis
Raising awareness of London’s food waste crisis, the Hellmann’s ‘Real Taste, Less Waste Kitchen’ is set to appear at the British Street Food Awards on...
Birds Eye raises awareness of sustainable fishing with ‘Follow the Fish’ on-pack promotion
Birds Eye is encouraging families to explore how their fish is sustainably sourced, as part of a new campaign and an on-pack promotion across its Fish Fingers and Coated...
Harper’s Bazaar launches the second annual edition of Bazaar Art Week
Harper’s Bazaar, the world’s longest-established luxury fashion, art and literary magazine, will launch the second annual edition of Bazaar Art Week this October....
Schools in pioneering green audit campaign with Keep Britain Tidy and Harrogate Water
Children up and down the country will be given a hands-on role in challenging the confusion around what can and cannot be recycled as part of a ground-breaking...
easyJet and HaprerCollins team up to launch summer on-board lending library
easyJet launches summer on-board lending library with over 60,000 books stocked on more than 300 aircraft serving 20 million passengers Europe-wide Research...
Amazon launches campaign with PinkNews to boost inclusive education in schools
Amazon has launched a campaign in partnership with global publisher PinkNews to boost inclusion in schools by celebrating the importance of teaching LGBT+ diversity...
Hel’s Angels rolls out Seedlip seedsower activations
Hel’s Angels have rolled out frontline training in the casual dining groups where Seedlip is listed. Specially trained SeedSowers are providing bar staff with further...
Amazon partners with Enterprise Nation to open pop-up shops in the UK
Amazon, Enterprise Nation, Direct Line for Business and Square are partnering to open 10 Clicks and Mortar pop-up shops in cities across the UK, with the first shop...
Achieving effectiveness
Oct 27, 2016
With Effectiveness Week 2016 starting on Monday, 31st October, Alan Lewis of PHL explores what goes into creating an effective promotion Effectiveness is described as...