Category: Digital
The challenges in the ‘normalisation’ of retail marketing
Jun 18, 2020
So as the world looks to accelerate the post-peak recovery, it seems the ever-changing world of retail must change again. Inevitably, customer confidence has taken...
The Future of Experiential Marketing
Jun 18, 2020
The Park has released a new report focusing on the future of experiential marketing – a technique for growing brands and proving what they’re about. Drawing on...
How have consumer shopping habits changed since the lockdown? Part 2
Jun 18, 2020
This is the second part of how shopping habits have changed since the lockdown. In Part 1 we looked at the rise of The Weekly Shop and Shopping Local, and what this...
How to hire promo staff safely after Covid-19
Jun 12, 2020
In February 2020, experience staff had our busiest year forecast yet – we were in the middle of a hugely successful London retail pop up store and were quoting for the...
Movember launches campaign to help men have tough conversations with mates struggling in lockdown
May 28, 2020
Thursday 21st May 2020: Leading global men’s health charity, Movember, has today launched its ‘Take our Words for it’ campaign to support men during the COVID-19...
Our strange yet familiar new world
May 01, 2020
I’m halfway through my fourth full week of social distancing (and a lot of social quiztancing) and have managed to stay healthy and busy, so far at least. It’s a...
Grant’s ‘Triple Chance’ On-Pack Promotion
Apr 29, 2020
A new on-pack promotion for Grant’s Triple Wood Blended Scotch Whisky offers consumers chances to win prizes that enhance their at-home drinking experience –...
Deliciously Ella E-commerce Launch
Apr 27, 2020
With brands currently seeking out new routes to market, the Activation team have very quickly launched full e-commerce capability for consumers to get their favourite...
NOWTV Appoints TracyLocke London As Retail and Shopper Agency
Apr 24, 2020
Following a competitive pitch, NOWTV has appointed TracyLocke London as their retail marketing agency for UK & Ireland. TracyLocke will partner with NOWTV on the...
A change is on the cards for charity donations with the launch of For Good Causes
Apr 21, 2020
For Good Causes – the UK-based fin-tech company – today officially launches its innovative new scheme which is set to transform the way consumers and...