Category: Digital
Sampling has become Covid-Marketer’s Trojan horse
During the lockdown, UK advertisers have pulled a staggering £1.1bn in spend. Spend on TV fell 37%, Press by 42%, radio 34.5% and out-of-home practically dried up with...
Waking up to the Power of Gaming
There are 2.7 billion gamers worldwide. It’s no surprise that 2020 has been a bumper year for the industry, and it’s set to continue with the imminent launch of the...
Berlin Hosts The World’s First Electric Convoy At Formula E
BMWi took over the streets of Berlin with the first-ever electric vehicle convoy through the city. ‘Berlin Electrified’ sought to generate mass awareness of the...
Brand Support for Social Causes is Disingenuous, say 59% of Young Brits
24 August 2020 – Cynical attempts to align businesses with popular social causes are eroding trust in brands. Over half (59%) of Young Brits think most brand support...
Three UK encourages the nation to ‘Keep on Connecting’ in new TV campaign
31 July 2020: Three UK launches its new TV campaign, celebrating the unique and novel ways connectivity is helping us to cope, keeping us distracted, allowing us to...
Paperboyo Launches Paper Mario: The Origami King
In July, PrettyGreen, an independent, award-winning, creative agency for PR Less Ordinary, worked with Nintendo to partner with Paperboyo to launch Paper Mario: The...
A Spectacular Line-Up For We Are FABULOSO Friday 31st July, Saturday 1st & Sunday 2nd August 2020
Crown Brands Live would like to take this opportunity to thank Jean-Paul Gaultier for their continuous support with the LGBTQ community and Brighton & Hove Pride...
Barilla – Virtually Perfect
Barilla responded to Lockdown with Virtually Perfect – a celebration of Italian food and its power to bring people together. When Lockdown shelved Barilla’s plans...
IMMERSIVE COMMUNICATION STUDIO, CASSETTE, LAUNCHES VIRTUAL EVENT PLATFORM
Cassette has launched an innovative platform to recreate experiences found in the real world, offering customers and brands a familiar setting to connect, learn and...
IPM PRESIDENT LORD BLACK STATES “IPM WILL HAVE A CRUCIAL ROLE TO PLAY IN SHAPING THIS DEBATE”
The IPM is delighted to see that the Committee on Democracy and Digital Technologies, Chaired by Lord Puttnam, issued their report yesterday recommending that the...
