Category: Digital
Are roadshows and pop ups the future of face to face marketing?
The power of face to face lead generation at events and tradeshows to a targeted market is something businesses are undeniably going to miss over the next 6 months....
Cadbury taps into ‘pass it on’ social video trend as it partners with nation’s favourite football clubs for return of Match & Win
Cadbury has launched a new campaign to support the return of its Match & Win promotion, featuring players from some of the nation’s favourite football clubs. The...
PPE Management: logistical nightmare or smooth sailing?
Back in March who would have thought that as we enter the winter months we would still be wearing masks, social distancing and facing potential new restrictions being...
ASDA PILOTS NEW SAMPLING STRATEGY THROUGH EXPERTS RELISH AGENCY
Supermarket giant ASDA is working with the leading UK sampling agency, Relish Agency, to trial a brand sampling initiative targeting online customers. The decision was...
Sampling has become Covid-Marketer’s Trojan horse
During the lockdown, UK advertisers have pulled a staggering £1.1bn in spend. Spend on TV fell 37%, Press by 42%, radio 34.5% and out-of-home practically dried up with...
Waking up to the Power of Gaming
There are 2.7 billion gamers worldwide. It’s no surprise that 2020 has been a bumper year for the industry, and it’s set to continue with the imminent launch of the...
Berlin Hosts The World’s First Electric Convoy At Formula E
BMWi took over the streets of Berlin with the first-ever electric vehicle convoy through the city. ‘Berlin Electrified’ sought to generate mass awareness of the...
Brand Support for Social Causes is Disingenuous, say 59% of Young Brits
24 August 2020 – Cynical attempts to align businesses with popular social causes are eroding trust in brands. Over half (59%) of Young Brits think most brand support...
Three UK encourages the nation to ‘Keep on Connecting’ in new TV campaign
31 July 2020: Three UK launches its new TV campaign, celebrating the unique and novel ways connectivity is helping us to cope, keeping us distracted, allowing us to...
Paperboyo Launches Paper Mario: The Origami King
In July, PrettyGreen, an independent, award-winning, creative agency for PR Less Ordinary, worked with Nintendo to partner with Paperboyo to launch Paper Mario: The...
