Category: Digital

Budweiser is rerunning its Dream Goal campaign, where amateur footballers submit video of their team’s goals for the chance to feature in Bud’s Sky TV ads.

Budweiser 2016 football activity

Budweiser is bringing back its Dream Goal campaign, where the UK’s amateur footballers submit pictures of their team’s dream goals for the chance to feature in the...

OREO, the Mondelēz owned cookie brand, has launched its new, globally integrated marketing campaign, Open Up with OREO.

Oreo Open Hearts global campaign

OREO, the Mondelēz owned cookie brand, has launched its new, globally integrated marketing campaign, Open Up with OREO, which the company says aims to convey a simple...

Multivitamin energy drink Purdey’s has recruited TV and film star Idris Elba for a new content-driven marketing campaign called ‘Thrive On’.

Purdey’s recruits Idris Elba

Multivitamin energy drink Purdey’s has recruited TV and film star Idris Elba for a new marketing campaign called ‘Thrive On’ which will focus on free short video...

Insurance company Aviva has been running experiential activity at Waterloo Station asking people to vote for who they thought were better drivers.

Aviva Safer Drivers Waterloo experiential

Insurance company Aviva has been running experiential activity at Waterloo Station asking people to vote for who they thought were better drivers. The challenge supports...

Mexican restaurant chain Wahaca is rerunning its New Year Spoon Amnesty, rewarding anyone who brings back a missing spoon with a free order of tacos.

Wahaca ‘spoon amnesty’ offers free tacos

Mexican ‘street food’ chain Wahaca has brought back its New Year Spoon Amnesty, where it rewards anyone who brings back one of the 4,000 spoons it says have gone...

For the Romanian cinema release of Star Wars "The Force Awakens", supermarket Carrefour Romania put interactive billboards into outlets letting customers use Jedi-like gestures to buy products.

Jedi shopping at Romanian Carrefour

To celebrate the Romanian cinema release of Star Wars Episode VII “The Force Awakens” before Christmas, French-owned supermarket chain Carrefour Romania put...

Red Bull has opened its Red Bull Can You Make It? 2016 challenge, where teams of students make their way across Europe using only Red Bull cans as currency.

How far will Red Bull take you?

  Red Bull is inviting entries for its Red Bull Can You Make It? 2016 challenge, where teams of university students from around the world have to make their way...

Amaze One, the St Ives Group owned CRM agency based in London, Manchester and Bristol, has appointed Paul Kennedy as its new Data Strategy Director.

Amaze One appoints Data Strategy Director

Amaze One, the CRM agency based in London, Manchester and Bristol, has appointed Paul Kennedy as its new Data Strategy Director. Kennedy, the former Head of Consulting...

US Tequila-flavoured beer Oculto has been using limited edition bottles with LED light labels and Internet of Things connectivity

Oculto beer connects to Internet of Things

Oculto, a Tequila-flavoured beer from Anheuser-Busch InBev in the US, ran a promotion in November and December 2015 where fans could scan their bottles, get connected to...

Eagle Eye and Mediavest have launched a digital campaign for Nicotinell tracking customers from online activity through to in-store sales in real-time.

Eagle Eye delivers Nicotinell campaign

Eagle Eye, specialist in digital promotions validation and redemption, has partnered with Mediavest to launch a cutting edge digital campaign for Nicotinell, enabling...