Category: Digital
Candy Crush creates ‘Bouncingham Castle’
King Digital Entertainment launched the latest installment of its global mobile gaming phenomenon, Candy Crush, in London last week with a specially-built adult bouncy...
‘Take Off The Tape’ for Mind
Mind, the mental health charity, and media agency MEC have launched a new campaign enlisting celebrities to encourage people to open up about what is making them...
Brancott Estate wine chiller competition
Pernod Ricard’s Brancott Estate brand is marking its 40th anniversary with a major on-pack promotional campaign in the UK’s off-trade, offering wine drinkers the...
Weight Watchers runs fitness prize promo
Weight Watchers (UK) Limited, the world’s leading provider of weight management services, has launched an industry-first cross-category promotion in the UK,...
Greene King: ‘What’s the Story’, London Glory
UK brewer Greene King has just launched a year-long experiential and social campaign to celebrate the new look and taste of its capital-inspired ale, London Glory, by...
Vita Coco Simple Island competition
Vita Coco has launched its first ever national on-pack marketing campaign and biggest on-pack promotion to date, ‘Take a sip, win a trip’. The promotion, which is...
Shreddies partners Britain’s Got Talent
Cereal Partners UK’s Shreddies breakfast cereal is partnering with ITV’s Britain’s Got Talent and will be leveraging the deal in marketing and promotions running...
Kettle Chips Taste of Luxury returns
Kettle Foods has brought back its Taste of Luxury on pack prize promotion on its 40g handy packs of Kettle Chips for the third year running. This time, the grand prize...
Leo Burnett/Arc and Thinfilm partnership
Arc, the shopper marketing and activation agency which is part of marketing services group Leo Burnett, has signed an exclusive partnership with Thin Film Electronics...
MasterCard surprises Ellie Goulding superfans
BRIT Award winning singer-songwriter, Ellie Goulding, gave two of her biggest fans the surprise of a lifetime when she joined them on stage for a live, impromptu duet of...
