Category: Digital

TV channel TLC is using an emoji language on and off air to communicate with viewers in a new “OMG with heart” campaign created by promotional agency tpf.

TLC TV channel emoji campaign

TV channel TLC is using an emoji language on and off air to communicate with its viewers, as part of a new “OMG with heart” campaign created by award winning...

UK pub and restaurant chain Mitchells & Butlers is delivering an interactive mobile game experience to attract visitors during the Euro 2016 tournament.

Mitchells & Butlers mobile gamification

UK pub and restaurant chain Mitchells & Butlers is delivering an interactive mobile experience incorporating gameplay to attract new visitors during the Euro 2016...

Britvic is running a Robinson’s campaign transforming the area around Waterloo station into a tennis-themed display to mark the Wimbledon tournament.

Britvic Waterloo drive for Robinson’s

Britvic has collaborated with M/Six and Kinetic, global leader in planning and buying out-of-home (OOH) media, for a Robinson’s campaign to transform the area around...

Marketing technology company Hive, which creates smart packaging for major FMCG brands, has secured £2.5m in funds from private equity firm Encore Capital.

Hive secures investment for expansion

Marketing technology company Hive, which creates smart packaging for major FMCG brands, has secured £2.5m in funds from private equity firm Encore Capital.   Hive...

Citizenme, a service which aims to give people control of their digital information, has launced an app which offers cash rewards from brands for data.

Citizenme lets people control data

Citizenme, a service which aims to put people back in control of their digital information, has announced the availability of its new mobile app which offers cash...

PizzaExpress is launching a new campaign called PizzaExpress Film Club, an on-pack led promotion running on 1m pizza boxes exclusively in Sainsbury’s,

PizzaExpress, wuaki.tv launch Film Club

PizzaExpress is launching a brand new campaign called PizzaExpress Film Club, an on-pack led promotion running on one million pizza boxes exclusively in Sainsbury’s,...

Pitching is like a bowl of Chilli

Well if “Life is a box of chocolates” as Forest Gump said, then it’s amazing how similar pitching for new business resembles making a bowl of chilli!...

Sports social app Sportlobster is giving fans the chance to win €1m this summer with its €1 million Euros Predictor competition, which challenges consumers to predict the exact outcome of Euro 2016.

Sportlobster €1m competition

Sports social app Sportlobster is giving fans the chance to win €1m this summer with its €1 million Euros Predictor competition, which challenges consumers to...

Storck UK is launching its first UK on pack promotion for its Toffifee brand, offering the chance for consumers to win money off family adventures.

Toffifee first UK on pack promotion

Confectionery company Storck UK is launching its first UK on pack promotion for its Toffifee brand, offering the chance for consumers to win money off family adventures....

Heineken is bringing its Heineken Light lower alcohol beer to Europe, with a launch in Ireland supported by on and off trade sampling and digital couponing.

Heineken Light digital sampling in Ireland

Dutch-based global brewing giant Heineken is bringing its Heineken Light lower alcohol beer to Europe for the first time, with a launch in Ireland supported by on and...