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Baxters Food Group has launched a new digitally-led campaign, #GetTopping, for its new Deli Toppers range of street food inspired pickles. The campaign was developed by lead agency The Big Kick, and uses 20 foodie influencers (bloggers/vloggers) to drive advocacy of the new product online. The Big Kick came up with a content strategy and online creative hub that houses the campaign activity.
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Baxter’s Deli Toppers #GetTopping

Oct 21, 2016

Baxters Food Group has launched a new digitally-led campaign, #GetTopping, for its new Deli Toppers range of street food inspired pickles. The campaign was developed by...

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PlayStation UK is running a nationwide tour aimed at bringing its Virtual Reality titles to gamers. Visiting six locations throughout the UK, The Future of Play Tour features a series of experiential PlayStation 4 events offering gamers the opportunity to enjoy the immersive world of PlayStation VR.
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PlayStation ‘Future of Play’ Tour

Oct 21, 2016

PlayStation UK is running a nationwide tour aimed at bringing its Virtual Reality titles to gamers. Visiting six locations throughout the UK, The Future of Play Tour...

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Leading fast-fashion retail brand New Look has launched its new Autumn/Winter 2016 promotional campaign online and across more than 600 retail stores in the UK and republic of Ireland, offering consumers £1m of style prizes to be won.
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New Look new promotion

Oct 18, 2016

Leading fast-fashion retail brand New Look has launched its new Autumn/Winter 2016 promotional campaign online and across more than 600 retail stores in the UK and...

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Matthessons Fridge Raiders has launched a £1m campaign, ‘The Snacker Hacker’, which involves six of the world’s biggest YouTube gamers, with a combined follower reach of over 20 million.
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Fridge Raiders ‘Snacker Hacker’ promo

Oct 10, 2016

Matthessons Fridge Raiders has launched a £1m campaign, ‘The Snacker Hacker’, which involves six of the world’s biggest YouTube gamers, with a combined follower...

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Rockstar, the energy drink made by AG Barr, has teamed up with new console game ‘Gears of War 4’ for an Xbox on-pack promotion. Running across one million cans of 500ml Rockstar Original (plain and 99p price-marked packs) throughout October and November, the promotion gives UK consumers the chance to win a pack containing an Xbox One S console, Gears of War 4 game and gaming headset every day for 61 days.
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Rockstar runs Gears of War prize promo

Oct 07, 2016

Rockstar, the energy drink made by AG Barr, has teamed up with new console game ‘Gears of War 4’ for an Xbox on-pack promotion. Running across one million cans of...

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The cards, which will be given to purchasers of the IMO S smartphone, will give consumers 2-for-1 or 50% off over 6,500 restaurants nationwide. The promotion has been created for Virgin and IMO by loyalty agency TLC Marketing.
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Virgin and IMO mobile tastecard rewards

Oct 07, 2016

Virgin Media has partnered with new London-based smartphone brand, IMO (In My Opinion), to release two smartphones and one mobile hotspot product in the UK, and the two...

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Blackjack Promotions, a leader in retail-focused experiential marketing, has delivered a complete package for the launch activity of Michael Kors’ new perfume, Wonderlust, in Manchester’s Trafford Centre, with the activation culminating at Birmingham’s Bull Ring today (October 4, 2016). Working from an initial brief and a 30’ TV ad, Blackjack developed the creative, designed the stand, created a social sharing mechanism, recruited and provided brand ambassadors, as well as full build and installation.
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Blackjack creates #Wonderlust activation

Oct 04, 2016

Blackjack Promotions, a leader in retail-focused experiential marketing, has delivered a complete package for the launch activity of Michael Kors’ new perfume,...

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Nespresso, the pod coffee machine system from Nestle, has launched its latest campaign featuring Hollywood stars George Clooney and Ian MacShane in a fully integrated campaign with TV and online advertising, plus a content-rich landing page including behind the scenes footage and consumer engagement through interactive image filters and gamification and prize promotions on the brand’s social channels.
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Nespresso, Clooney ‘wouldn’t change’

Sep 29, 2016

Nespresso, the pod coffee machine system from Nestle, has launched its latest campaign featuring Hollywood star, George Clooney, with a fully integrated campaign...

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Doritos’ flavour campaign, A or B, has reached its conclusion, drawing in over 50,000 consumer entries. Consumers were asked to select whether Ultimate Cheeseburger or Sizzling Salsa should join the line-up.
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Sizzling Salsa win Doritos challenge!

Sep 19, 2016

Doritos’ latest flavour campaign in the UK, A or B, has reached its conclusion, drawing in over 50,000 consumer entries. In previous flavour campaigns, consumers have...

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Tickets for the IPM COGS Awards 2016 celebratory lunch, being held at the prestigious St Pancras Renaissance Hotel at London’s St Pancras station on September 23rd, are selling fast. So if you want to be at one of the two biggest networking events in the UK promotional marketing industry calendar, contact the IPM now.
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IPM COGS Awards tickets selling fast

Sep 16, 2016

Tickets for the IPM COGS Awards 2016 celebratory lunch, being held at the prestigious St Pancras Renaissance Hotel at London’s St Pancras station on September 23rd,...

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