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Up at The O2 is launching its Autumn 2016 campaign using podcasting platform Acast in a deal brokered by the7stars.
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Dan Snow podcast link for O2 climb

Oct 25, 2016

Up at The O2 is launching its Autumn 2016 campaign using podcasting platform Acast in a deal brokered by the7stars, with a podcast from TV historian Dan Snow. Up at The...

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Strongbow, the UK’s leading cider brand from HEINEKEN, is giving drinkers a fright with its on-trade consumer activation ‘The Haunted’ this Halloween. Worth more than £300m in sales in 2015, Halloween is now the second biggest night in the on-trade calendar after New Year’s Eve. In order to help publicans maximise this important occasion and drive growth in sales, 11,000 Strongbow POS kits featuring a guaranteed instant-win consumer competition are being distributed.
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Strongbow haunting Halloween competition

Oct 24, 2016

Strongbow, the UK’s leading cider brand from Heineken, is giving drinkers a fright with its on-trade consumer activation ‘The Haunted’ this Halloween. Worth more...

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There are nearly two trillion packs manufactured around the world every year; even if we assume that only 1% of them are connected to the IoT, then we are talking about 20 billion packs in the network.
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Winning with the Internet of Packs

Oct 21, 2016

The Internet of Things is set to become a whole lot bigger as brand owners wake up to the possibilities offered by connected packaging, explains Jonathan Jackson of...

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Kallø, the organic food brand, has launched another burst of its successful ‘Kallø Soup Scooter’ influencer-led social campaign, created by Exposure Digital. The activity aims to drive trial and awareness of the brand in the UK, encouraging consumers to cook with Kallø during its key winter and spring months. The activity, which targets food lovers, will run for three weeks and brings to life the brand’s existing message of ‘savour simple’ and its belief that great food and taste comes from using a few good ingredients rather than lots of complicated ones.
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Kallo ‘Soup Scooter’ hits streets

Oct 21, 2016

Kallø, the organic food brand, has launched another burst of its successful ‘Kallø Soup Scooter’ influencer-led social campaign, created by Exposure Digital. The...

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Baxters Food Group has launched a new digitally-led campaign, #GetTopping, for its new Deli Toppers range of street food inspired pickles. The campaign was developed by lead agency The Big Kick, and uses 20 foodie influencers (bloggers/vloggers) to drive advocacy of the new product online. The Big Kick came up with a content strategy and online creative hub that houses the campaign activity.
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Baxter’s Deli Toppers #GetTopping

Oct 21, 2016

Baxters Food Group has launched a new digitally-led campaign, #GetTopping, for its new Deli Toppers range of street food inspired pickles. The campaign was developed by...

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PlayStation UK is running a nationwide tour aimed at bringing its Virtual Reality titles to gamers. Visiting six locations throughout the UK, The Future of Play Tour features a series of experiential PlayStation 4 events offering gamers the opportunity to enjoy the immersive world of PlayStation VR.
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PlayStation ‘Future of Play’ Tour

Oct 21, 2016

PlayStation UK is running a nationwide tour aimed at bringing its Virtual Reality titles to gamers. Visiting six locations throughout the UK, The Future of Play Tour...

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Leading fast-fashion retail brand New Look has launched its new Autumn/Winter 2016 promotional campaign online and across more than 600 retail stores in the UK and republic of Ireland, offering consumers £1m of style prizes to be won.
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New Look new promotion

Oct 18, 2016

Leading fast-fashion retail brand New Look has launched its new Autumn/Winter 2016 promotional campaign online and across more than 600 retail stores in the UK and...

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Matthessons Fridge Raiders has launched a £1m campaign, ‘The Snacker Hacker’, which involves six of the world’s biggest YouTube gamers, with a combined follower reach of over 20 million.
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Fridge Raiders ‘Snacker Hacker’ promo

Oct 10, 2016

Matthessons Fridge Raiders has launched a £1m campaign, ‘The Snacker Hacker’, which involves six of the world’s biggest YouTube gamers, with a combined follower...

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Rockstar, the energy drink made by AG Barr, has teamed up with new console game ‘Gears of War 4’ for an Xbox on-pack promotion. Running across one million cans of 500ml Rockstar Original (plain and 99p price-marked packs) throughout October and November, the promotion gives UK consumers the chance to win a pack containing an Xbox One S console, Gears of War 4 game and gaming headset every day for 61 days.
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Rockstar runs Gears of War prize promo

Oct 07, 2016

Rockstar, the energy drink made by AG Barr, has teamed up with new console game ‘Gears of War 4’ for an Xbox on-pack promotion. Running across one million cans of...

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The cards, which will be given to purchasers of the IMO S smartphone, will give consumers 2-for-1 or 50% off over 6,500 restaurants nationwide. The promotion has been created for Virgin and IMO by loyalty agency TLC Marketing.
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Virgin and IMO mobile tastecard rewards

Oct 07, 2016

Virgin Media has partnered with new London-based smartphone brand, IMO (In My Opinion), to release two smartphones and one mobile hotspot product in the UK, and the two...

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