Category: Digital
Y&R develops unique AR app for Swiss retailer Migros
Swiss retailer Migros has enhanced its mobile app with a new Discover function, which uses Augmented Reality technology to let shoppers scan more than 5,000 products and...
Mars UK partners Google Play for Sweet Nights In
Mars Chocolate UK has updated its annual film-related on pack promotion through a partnership with Google Play which sees the confectionery giant offering consumers...
Dr. Oetker signs Bake Off winner for new campaign
Home baking brand Dr. Oetker has teamed up with 2012 Great British Bake Off winner, John Whaite, to support its “Dare to Bake” campaign, and is offering home bakers...
Gillette runs VR experience in Australia
Procter & Gamble has launched its latest Gillette razor in Australia with an in-store virtual reality (VR) experiential activation at supermarkets and pharmacies...
The true cost of the 4p data scandal
When a deal seems too good to be true, beware – there’s often a sting in the tail, as demonstrated by recent issues over the sale of personal data, says Barbara...
Nestle personalised KitKat promotion
Nestlé Confectionery is offering consumers the chance to win KitKat packs with personalised messages and pictures. The promotion runs from February 1st until March...
SUBWAY offers fans cookies for accepting cookies
The SUBWAY brand is launching a digital campaign in the UK and Ireland to thank its customers for accepting digital cookies notifications by offering them real...
Unilever backs ‘Snatch’ promotional mobile app
Snatch, a brand new Augmented Reality gaming app which allows consumers to win coupons and prizes, has won backing from Unilever Ventures, the investment arm of FMCG...
Chinatown London Chinese New Year promo and app
Real estate investment trust Shaftesbury has launched a Chinese New Year marketing campaign with a special Red Packet mobile app containing surprise discounts, exclusive...
Danone Light & Free, Spotify exclusive music campaign
Light & Free is joining forces with Spotify UK for a year-long partnership to build strong connections between the Greek-style yoghurt brand and a music-loving...
