Category: Digital
Adobe & Seed bring Made By You Influencer campaign to UK universities
Adobe has tasked student marketing agency Seed to create a series of pop-up events at university campuses across the UK to launch Made By You, an initiative inspiring...
5 tips for using receipt validation in promotions
John Lyons of Brandmovers provides some timely advice for those looking at using receipt validation in their promotions Everyone’s talking about receipt validation...
Promotions as important as quality for UK consumers buying white goods, research says
When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product, according to new...
Westfield London sees racing driver take DS Automobiles’ new electric car for a spin
Westfield London, more used to crowds of shoppers thronging its halls, was turned into a racetrack for a content marketing drive featuring DS Automobiles’ new electric...
Galaxy Note8 Takes Over London Waterloo
Samsung has been supporting the launch of the Galaxy Note8 with experiential and Out-of-Home take-overs of key locations in some of the world’s busiest cities,...
Peroni Nastro Azzurro brings ‘Infused with Italy’ campaign to London pop-up
Peroni Nastro Azzuro is putting its rich Italian heritage centre-stage in a social media and influencer content-based campaign developed for the beer brand by integrated...
Tullamore D.E.W. offers free DNA testing in global ‘Beauty of Blend’ campaign
Irish whiskey Tullamore D.E.W. is giving away DNA testing kits as part of its global Beauty of Blend marketing campaign. The idea behind ‘Beauty of Blend’ is the...
The Body Shop uses Urban Airship’s Mobile Wallet for anti-animal testing campaign
The Body Shop has partnered mobile marketing specialists Urban Airship to launch a mobile wallet pass with the latest news and signature counts for its Forever Against...
American Airlines in ‘world-first’ taxi geofencing campaign
A new American Airlines campaign to drive awareness of its product and network offering from London has become the first of its kind to utilise geofencing technology...
How can automation software and staffing apps benefit the promo industry?
Oct 20, 2017
The events and experiential industries can benefit from specialist apps, says Greg Lusk of Liveforce. SPONSORED COMMENT The role of technology should be to make our...