Category: Digital
UK public wants rules on social influencers tightened up
Regulations governing how social media influencers advertise products online are confusing and unclear, with the UK public overwhelmingly believing the system should be...
Marriott Rewards leverages Super Bowl LII with 3,000,000 points giveaway
The Marriott Rewards loyalty programme ran a 3,000,000 points giveaway in the UK at the end of January, to demonstrate that it offers much more in addition to hotel...
TRO launches new technology solutions unit, CASSETTE
Experiential marketing agency TRO has unveiled a new standalone business unit, CASSETTE, to deliver innovative creative technology solutions for live experiential...
Pringles runs European flights on-pack promo
Kelloggs-owned savoury snack brand Pringles is running a promotion offering consumers the chance to win £300 in free flights to European destinations every hour, by...
Budweiser Prohibition no-alcohol beer in Tesco sampling for Xmas driving safety push
AB InBev, the world’s biggest beer company, has been supporting its new alcohol-free beer, Budweiser Prohibition, with a UK anti-drink drive digital and Out Of Home...
Pampers launches #ThankYouMidwife campaign
Pampers has launched a nationwide #ThankYouMidwife TV and social media campaign aiming to deliver a ‘thank you’ to each of the nation’s 40,000 midwives for...
Tesco hyper-local ‘However you do your Christmas’ DOOH campaign
Tesco is combining store data with DOOH.com’s RUSH delivery platform to deliver festive product offers and individual store opening hours to digital Out of Home...
Fridge Raiders partners with Call of Duty WWII
Savoury snack brand Mattessons Fridge Raiders has partnered with the world’s biggest gaming franchise, Call of Duty, for the launch of Code Strike, a mobile game that...
Aptaclub launches Christmas Wishes campaign in support of Mummy’s Star charity
Free-to-register baby club Aptaclub has joined forces with charity Mummy’s Star for ‘Christmas Wishes’, a festive campaign fronted by brand ambassador Binky...
Top tips for running compliant promotions on social media
Jan 30, 2018
Sarah Burns of Prizeology has some words of wisdom on how to run prize promotions campaigns on social media that comply with UK law and the CAP Code I love social media....