Category: Digital
Cadbury gives consumers chance to play football with Premier League stars
Cadbury is launching a new promotion, as part of its successful partnership with the Premier League, which offers consumers the chance to compete in a 5-a-side football...
Lucozade Sport ‘Move More, Win More’ competition drives consumer activity
Lucozade Sport, the UK’s best-selling sports drink, has unveiled limited-edition packs featuring a new version of its ‘Move More, Win More’ on-pack competition,...
Valassis launches Cashback & Rewards promotion mechanic for brands
Valassis, the UK’s largest coupon and voucher services provider, has launched Cashback & Rewards, a new multi-channel promotional solution that facilitates direct...
Treasury Wine Estates launches AR app for Gentleman’s Collection wines
Treasury Wine Estates (TWE) has extended its use of Augmented Reality (AR) technology to cover its Lindeman’s Gentleman’s Collection brand. Following the success of...
Hi-Chew uses digital vouchers for UK launch
Cult Japanese confectionary brand Hi-CHEW has launched in the UK, backed with a social media promotion which allows London-based consumers to claim a free sample pack....
Knorr launches ‘Eat Your Feed’ Instagram-powered menu app
The UK’s biggest selling stock brand, Knorr, has launched a new online tool, ‘Eat Your Feed’, an app which analyses a user’s Instagram feed and serves up a...
Pringles pops UGC onto digital posters to push “Take a Bite and Win a Flight”
Snack brand Pringles has launched a nationwide Digital Out-Of-Home (DOOH) campaign to encourage participation in its Easter on-pack promotion, “Take a Bite and...
Oreo runs biscuit dispensing bus stop to push Cookie Quest game
Oreo, the world’s biggest-selling biscuit brand, has launched an innovative Out-Of-Home (OOH) campaign across London to drive purchase and participation in its 2018...
Wickes launches Wickes Trips guaranteed reward scheme
Trade and consumer DIY store chain Wickes has reintroduced its ‘Buy now, do it later’ campaign, and is backing it with a new initiative, Wickes Trips, which...
Smirnoff and Spotify let users ‘equalize’ their playlists
Diageo-owned global vodka brand Smirnoff is working with music streaming platform Spotify to promote equality for women musicians around the world through the launch of...
