Category: Digital
Poundland Gets Perky with a Chart-Topping Loyalty Programme
Poundland has launched its nationwide loyalty program, Poundland Perks, across 850 stores and online platforms, marking a significant advancement in high-street retail...
2024 Black Friday and Cyber Monday Consumer Shopping Trends Revealed in Checkout.com’s Latest Research
Bargain-hunting Brits are planning to expand beyond clothing, beauty and electronics for Black Friday Cyber Monday purchases, with new categories such as air travel and...
Roald Dahl’s the BFG is the Star of Sainsbury’s New Heartwarming Christmas Advert
UK supermarket Sainsbury’s has debuted their exciting new Christmas advertisement today, featuring Roald Dahl’s universally beloved character the BFG.
The Power of Personalisation: How Coca-Cola’s “Share a Coke” Became a Marketing Masterclass
Dive into the story behind the 'Share a Coke' campaign—a marketing masterclass in personalisation.
tpf Drops Prize Lockers Packed with Rewards Across John Lewis Stores
Get ready for a summer of surprises as tpf deposits prize lockers across the UK.
Act Now: Last week to Enter the IPM Awards 2024
With just over 1 week remaining until the entry deadline for the prestigious IPM Awards 2024, the time to shine is now. This is your opportunity to showcase your...
Activation team up with Benecol to offer a Year of ‘Good Living’
With National Cholesterol Month just round the corner, Activation have announced the launch of a brand new health-focused promotion for Benecol. The task was to bring...
Tribute Ale Rugby Promotion From Activation
As the Rugby World Cup moves towards the knock out stages, We’re thrilled to see IPM Award winners, Activation working alongside Tribute, a member of the St Austell...
Introducing IPM’s Newest Member, Zappit
Zappit.co is a leading tech player in the promotional marketing industry, delivering insight led shopper marketing & customer care solutions through digital coupons...
Activation’s Brand Campaign Development For Wall’s
This year, Activation has been on a journey with Wall’s developing their new brand comms platform. From working through their strategic challenges, audience...
