Category: Covid-19
HOW BRANDS CAN HELP SAVE THE HOSPITALITY SECTOR & OUR SUMMER
Andrew Orr, Client Partner Director at Shared Experience Agency TRO, discusses how brands can support the hospitality sector in a Covid world. Everything that can be...
IPM CHAMPIONED ‘THE GOOD BUSINESS FESTIVAL’ ANNOUNCES PROGRAMME LINE-UP FOR ACT 1 IN OCTOBER
The Good Business Festival has announced the first details of its Act 1, taking place on 8th October with partners, content and ambassadors unveiled for the first time....
The Promotional Power of Wanderlust
A client recently asked the question, ‘what does the future of travel promotions look like?’. It is a question I, and many of my colleagues and industry peers,...
The challenges in the ‘normalisation’ of retail marketing
So as the world looks to accelerate the post-peak recovery, it seems the ever-changing world of retail must change again. Inevitably, customer confidence has taken...
The New Norman
Meet Norman You will have read plenty about ‘the new normal’ now allow me to introduce the New Norman. TLC Marketing’s Planning team have been sifting through the...
The Future of Experiential Marketing
The Park has released a new report focusing on the future of experiential marketing – a technique for growing brands and proving what they’re about. Drawing on...
How have consumer shopping habits changed since the lockdown? Part 2
This is the second part of how shopping habits have changed since the lockdown. In Part 1 we looked at the rise of The Weekly Shop and Shopping Local, and what this...
How to hire promo staff safely after Covid-19
In February 2020, experience staff had our busiest year forecast yet – we were in the middle of a hugely successful London retail pop up store and were quoting for the...
How have consumer shopping habits changed since the lockdown? Part 1
Consumer spending on food and drink is at an all-time high, March was the busiest month on record for UK supermarkets, seeing a 20.6% rise in sales according...
Half Term takes on a different look this year
We are well and truly into lockdown (albeit with perhaps some end now in sight), the sunny weather has arrived and seems to be here for the short term at least. I can...
