Category: Covid-19
Winning with Shoppers in ‘The New Normal’ ZEAL Creative explores how grocery brands can plan for ‘business as unusual’
August 2020, ZEAL Creative, the UK’s most effective brand activation agency, has issued a new white paper to support grocery brands to plan activation for the next...
A Spectacular Line-Up For We Are FABULOSO Friday 31st July, Saturday 1st & Sunday 2nd August 2020
Crown Brands Live would like to take this opportunity to thank Jean-Paul Gaultier for their continuous support with the LGBTQ community and Brighton & Hove Pride...
Christmas in July: St Mungo’s campaign from Parkhouse tackles homelessness
St Mungo’s agency, Parkhouse, are excited to announce the launch of their summer appeal 2020 to help end homelessness. A summer appeal with a difference. It’s all...
Covid 19: Top ways to tactically boost sales without slashing prices
Covid 19 has had a huge impact and presented several challenges to the ever-changing world of retail. It is clear that bricks and mortar models are going to have to...
Barilla – Virtually Perfect
Barilla responded to Lockdown with Virtually Perfect – a celebration of Italian food and its power to bring people together. When Lockdown shelved Barilla’s plans...
What does COVID-19 mean for In-Store Sampling?
The emergence of a worldwide pandemic has forced brands to re-imagine and conjure new ways to market their products to consumers. Traditional in-store product sampling...
The True Impact of Covid-19 on the Event and Promo Staffing Industry
London, UK (Wednesday, 15 July 2020) — Revealing the truth behind the impact of Covid-19 in their benchmark report, Liveforce gives a voice to the event and promo...
IPM LENDS SUPPORT AND BACKING TO WORTHY ‘NIGHTS ON US’ CAMPAIGN
The IPM is proud to be announcing its support and backing to the newly launched ‘Nights On Us’ campaign, a brilliant example of collaboration in the time of...
THE ROLE OF EXPERIENCE WHEN MARKETING DURING A PANDEMIC
Sulmaan Ahmad, Head of Strategy at Shared Experience Agency TRO, discusses how agencies and brands can market during a pandemic It goes without saying – so I’ll say...
IPM WEBINAR EXCLUSIVE WITH STUDIO BLACK TOMATO: ‘HOW TO SELL WITH SENSITIVITY’
As lock down begins to ease, so are agencies and brands beginning to become more comfortable with the idea that a sense of business normality is returning, but it is not...
