Category: Campaign of the Week

The LEGO Group unveils the Twelve Rebuilds of Christmas at famous London hotel

Creativity has been brought to life in brick-form at The Savoy after The LEGO Group unveiled the Twelve Rebuilds of Christmas.  A rewrite of The Twelve Days of...

Manchester Omnicom Agencies TRO and TBWA\MCR join forces with The North Face

TBWA\MCR and TRO have partnered to create an unforgettable event for JD Area Managers, to showcase The North Face brand ahead of 2020. The idea was to take attendees out...

London Eye announces headline sponsorship with lastminute.com

The world-famous London attraction will launch brand new sponsorship with IPM Member, lastminute.com, from February 2020. The UK’s most popular paid-for attraction,...

Scotland adopts refillable bottles to help reduce waste

Scotland’s had adopted the use of refillable bottles to help reduce waste and keep hydrated at home or on the go. Scottish Water’s ”Your Water Your Life’...

Walkers to launch Christmas campaign with Mariah Carey

This Christmas, Walkers is launching its festive on-pack promotion and marketing campaign, with global superstar Mariah Carey.  The promotion will run across the...

Patrón Tequila brings authentic Día de Muertos celebrations to Europe

This November, Patrón Tequila invites consumers to join extra-ordinary experiences and embrace the authentic spirit of the Día de Muertos celebration. From immersive...

Jägermeister floating bar “the dark spirit” setting sail this Halloween

Jägermeister UK partners with Ladies & Gents bars for a phantom boat experience named “The Dark Spirit”, set to sail the canals of London this Halloween....

TripAdvisor launches competition to win a sleepover inside the Crystal Maze Live Experience

TripAdvisor has launched a competition to win a luxurious stay in the Aztec zone of the legendary Crystal Maze LIVE Experience. TripAdvisor, the renowned Crystal Maze...

Vodafone launches augmented reality instant win promotion

This week Vodafone launched a time-limited new instant win promotion where customers could win the brand new iPhone 11 through an augmented reality game in various...

Mastercard creates ‘Contactless Tackle’ experience ahead of Rugby World Cup 2019

Mastercard unveiled a first of its kind virtual reality (VR) tackle, allowing members of the public to feel the power of a professional tackle, using a haptic feedback...