Category: b2b
Promotional travel expert Inspire opens Brazil office
Promotional and loyalty travel specialists Inspire has opened an office in Brazil following demand for travel-related sales promotions in South and Central America. The...
Virgin Experience Days Xmas Campaign
Virgin Experience Days has launched its 2016 marketing Christmas campaign, with an animated film which aims to remind people of the everlasting magic of memories. Set to...
Inspire new Business Development Manager
Loyalty and promotional travel expert Inspire has recruited Geanette Howard as a Business Development Manager, taking its headcount to 110. Howard has 15 years’...
Love2shop buys FMI
Love2shop Business Services, the corporate division of Park Group plc, has acquired brand engagement specialists Fisher Moy International Limited in an all-cash deal for...
BBFB links with London Cocktail Week
Bacardi Brown-Forman Brands (BBFB) will be running a series of activities to mark this year’s London Cocktail Week, running from 3rd to 9th October 2016, with...
Leveraging the magic of prizes
Nick Deyong, Founder and CEO at The NDL Group, explains how to make the most of your prize promotion strategy. PROMOTIONAL FEATURE With clients often seeking to fulfil...
IMS Agency adds partnerships division
Award winning prize and promotions specialist The IMS Agency is extending its service offering with the creation of a new division, IMS Partnerships, and the appointment...
Protect your supermarket listing
Digital promotions and couponing can help FMCG brands build or maintain their share of supermarket shelf space, says Stuart Sankey of Quotient The UK retail environment,...
Tim Mason becomes Eagle Eye CEO
Tim Mason, the former Deputy Chief Executive Officer of Tesco who was named as Non-Executive Chairman of marketing technology platform Eagle Eye in January 2016, has now...
Achieving effectiveness
Oct 27, 2016
With Effectiveness Week 2016 starting on Monday, 31st October, Alan Lewis of PHL explores what goes into creating an effective promotion Effectiveness is described as...