Baileys has launched Baileys Treat Stop, a pop-up featuring the Diageo liqueur brand’s first customisable bar menu, where people can transform lattes, hot chocolates and cocktails.
Created for Baileys by experiential and event agency RPM, Baileys Treat Stop opened on December 4th 2017 in London’s Covent Garden, offering those seeking festive indulgence a wall-to-wall celebration.
Joanna Andrews, Baileys Senior Brand Manager, says, “Baileys Treat Stop is a Baileys fantasyland for fun loving grown-ups looking to treat up their pre-Christmas shopping trip, for imaginative Baileys fans who fancy flexing their creative cocktail creation skills or for friends just looking for the ultimate festive, indulgent retreat.”
Dom Robertson, Managing Director at RPM, adds: ‘We’re really excited and proud to take Baileys Treat Stop to Covent Garden where their indulgent treats can be shared on this festival occasion’
Open until December 17th, Baileys Treat Stop includes a luxurious Alpine themed snug area for visitors to chill-out, a bar serving Baileys Original Irish Cream, Baileys Pumpkin Spice and Baileys Chocolate Luxe hot drinks, expert workshops and an exclusive Baileys cocktail-style desert designed by well-known food and drink creators.
Baileys has teamed up with The Treat Collective, a group of creators in the food and drink world, to design an exclusive, playful and over-the-top Baileys treat for fans to indulge themselves after a day’s Christmas shopping.
The Baileys Treat Stop is open from December 4th to December 17th (closed December 11th) for drop ins and ticketed workshops. Workshops will be held on December 5th, 6th, 12th and 13th with two 1.5 hour sessions per evening.
Baileys Original Irish Cream, Baileys Pumpkin Spice and Baileys Chocolat Luxe are on sale at the Baileys Treat Stop (retailed at £15); fans who post to social media with the hashtag #treatup will receive an exclusive chocolate reindeer gift with their purchase.
The chocolate reindeer gift with purchase will also be available nationwide through drinks delivery service 31Dover (www.31dover.com) from November 27th.
Baileys is owned by Diageo, a global leader in beverage alcohol, which also owns Johnnie Walker, Crown Royal, JεB, Buchanan’s, Windsor, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness amongst others.
RPM is an independent award-winning event and experiential agency which celebrates its 25th anniversary in 2018. Working from its HQ in London’s Shepherds Bush, RPM delivers multi-channel global campaigns for clients including Diageo, M&S, Mondelez and Heineken.
