IPM Bitesize
The Body Shop to host female empowerment pop-up event
Female empowerment, activism, discovery and self-care collide in the latest event from The Body Shop. The free pop-up will take place on 9th and 10th March at the Truman...
Krispy Kreme unveils ‘doughnut playground’ pop-up
It’s what’s on the inside that counts, and that’s certainly true with the opening of Krispy Kreme’s indulgent doughnut playground this March. The two-day...
When it comes to implementing great brand experiences, whatever you do, don’t forget the human
Written by Paul Cope, Managing Director of the IPM in collaboration with Andrew Orr, Client Services Director, TRO, Helen Hanson, Founder and Creative Director, Hel’s...
Toyota enables customers to ‘see inside’ car with hybrid AR experience
Brandwidth, the digital agency which specialises in providing practical innovation, has announced the launch of a new augmented reality experience for Toyota GB, which...
YES! Snacks to host free blindfolded food experience
This March, Londoners will be given the opportunity to #LiveMoreYes with a free blindfolded food experience – based on research showing that, when the sense of...
LEGO creates shoppable AR experience on Snapchat
KABOOKI, the company behind the LEGO Wear license, recently launched a limited edition clothing collection for adults. To promote the new clothing line, We Are Social...
Why personalisation is the sixth sense
Fiona Rayner (née Tindall), Head of Experiential & International Operations at Blackjack Promotions, explores the benefits of personalisation in sensory...
The fall of the Instagram Influencer
BAM Student Marketing discusses the sudden decline in followers of the top influencers on Instagram. When you checked your Instagram recently you may have noticed...
IPM announces the judges for this year’s Awards
After an extensive, industry-wide application process, the IPM is pleased to announce that their judges for the 2019 IPM Awards have now been selected. Judges are chosen...
IKEA creates giant bath toys that help clear up the Thames
IKEA Greenwich has designed a unique remote-controlled boat that clears rubbish from polluted waterways. Created by Mother and introduced as part of the launch of IKEA...
