IPM Bitesize
Mixing things up: Nestlé reveals major Milkybar news
Nestlé introduces Milkybar Mix Ups, newly invented Milkybar chocolate buttons that mix white chocolate with milk chocolate. The sweets will begin appearing in shops...
Natures Menu unveils masterbrand refresh at Cruft’s
Agency HeyHuman has developed a strikingly original campaign for natural pet food brand Natures Menu, which turns traditional pet food communications on its head. To...
Vue Entertainment appoints ELLO Media to re-energise corporate products
Vue Entertainment has appointed ELLO Media, a marketing solutions company for UK businesses, to inject new life into its ‘Movie Money’ and ‘Vue Extra’ products...
Peer to peer car sharing app Hiyacar gets a lift from StreetPR
Hiyacar, a revolutionary app-based platform which lets car owners rent out their vehicles when they aren’t using them, hitched a ride with experiential and...
A word about words
Jess Turner, Senior Copywriter at Haygarth, explores the importance of words in great marketing. In marketing, we’re often told that when it comes to copy, it’s best...
IPM Awards entries close in one week
The IPM has announced that there is just five working days to submit your 2018 promotional marketing and brand activation campaigns to the IPM Awards 2019, one of the...
LinkedIn hosts pop-up career advice pub
New research published by LinkedIn, reveals that nearly half (45 per cent) of Brits* would rather be at the pub than spend time applying for a job they want. However,...
Next launches denim laundrette pop-up
Next have created the entirely bespoke ‘Happy Go Denim’ Launderette a place to discover the perfect pair of jeans for you. With Next Denim Experts on-hand it is the...
Get to know your customer through promotions
Leonie Walker, General Manager at Mando, explains how promotions can be great for learning about your audience and are a tool for your long-term marketing strategies...
BrewDog becomes the official finisher drink partner of Tough Mudder UK
Tough Mudder Inc., the leading sports, active lifestyle and media brand, has today announced that BrewDog will be the official finisher drink partner for the 2019...
