IPM Bitesize
Next launches denim laundrette pop-up
Next have created the entirely bespoke ‘Happy Go Denim’ Launderette a place to discover the perfect pair of jeans for you. With Next Denim Experts on-hand it is the...
Get to know your customer through promotions
Leonie Walker, General Manager at Mando, explains how promotions can be great for learning about your audience and are a tool for your long-term marketing strategies...
BrewDog becomes the official finisher drink partner of Tough Mudder UK
Tough Mudder Inc., the leading sports, active lifestyle and media brand, has today announced that BrewDog will be the official finisher drink partner for the 2019...
The Dining Club Group spin-off launches to provide loyalty solutions for UK’s biggest brands
ELLO Media, the engagement, loyalty and lifetime optimisation specialist, has launched today to provide bespoke loyalty solutions for the UK’s biggest brands through...
Island Records promotes new Giggs album with AR street art
A new augmented reality wall mural has been unveiled in Shoreditch, London to promote the launch of BIG BAD…, the new album from British rap artist, Giggs. By...
Kings of Leon to open Fusion Festival’s new show, Fusion Presents
IPM Members, Electric Live, have a number of exciting updates regarding this years Fusion Festival. Fusion Presents which will take place on Friday 30th August, will be...
Voxi rewards customers with a free Time Out More dining membership
Voxi, the new ‘youth’ mobile network powered by Vodafone is offering customers the chance to claim a free 12 month Time Out More dining membership. Time Out More is...
Cadbury Mini Rolls launches Premier League on-pack activation
Premier Foods, manufacturers of Cadbury Mini Rolls have launched an on-pack promotion to leverage Cadbury’s sponsorship of the Premier League. The campaign gives...
Poundland lets shoppers choose ‘Leave’ or ‘Remain’ Brexit passports
Poundland has today launched two new Brexit inspired passport covers just weeks before the 29th March deadline, available in the classic EU burgundy red or a ‘Brexit...
Penguin Classics launches pop-up book shop
On 24th March 2019, Penguin Classics is launching ‘Happy Reading’, its first ever pop-up bookshop in Shoreditch to celebrate reading for pleasure and the...
