IPM Bitesize
How to make your prizes and promotions Instagrammable
Colin Blake, Director at NDL Group, shares his thoughts on how companies can make use of the Instagram effect for prizes and promotions. If last year was the year of...
Deliveroo celebrates National Samosa Week with its new Samhaji
To celebrate National Samosa Week Deliveroo has been secretly working with Rola Wala for months to perfect the ultimate savoury hybrid dish: The Samhaji. Available...
Orbital Media tackles student stress with Uni-ball
Uni-ball, one of the UK’s leading brands of writing instruments, is tackling the student stress crisis by launching ‘Creative Escapes’, its new brand campaign....
Bartenders around the world to celebrate Disaronno Day on 19th April
Disaronno – the world’s favourite Italian liqueur – will celebrate Disaronno Day on 19th April by activating a global event; “The Longest Shift”. Striking a...
Yinshi Pods seek partner to trial new meditation pod
Providing meditation classes – which many companies now do – is fantastic, but the lack of apt space to meditate daily, at times when we need it, is still a big...
On-Pack promotions – Make it Grrrrrreat!
Chris Wilson, Head of Brand Partnerships at Ingenuity London, shares why on-pack promotions are still relevant in today’s marketing mix and the types of on-pack...
Sky Atlantic joins forces with The British Army and ‘the Night’s Watch’ to launch Game of Thrones Season 8
Members of the public visiting the Tower of London were treated to a jaw-dropping spectacle as the British Army’s Coldstream Guards performed a rendition of the Game...
Jägermeister announced ice cold bottle wrap promotion exclusively to convenience channel
Jägermeister has revealed a new ‘Ice Cold’ wrap pack launch exclusively to the convenience channel, launching this month. The new Jägermeister promotional pack...
Fitbit will run one-day colour-themed event
To celebrate the launch of the new Fitbit Versa Lite smartwatch, Fitbit is turning up the colour at an exclusive, one-day-only event at Protein Studios, Shoreditch on...
New incentive platform from Edenred UK powers up sales, channel sales and customer service performance
Edenred UK launched Connect Incentive, an easy-to-implement, SaaS based incentives platform, which gives organisations a powerful engagement tool to drive performance...
