IPM Bitesize
Jägermeister announced ice cold bottle wrap promotion exclusively to convenience channel
Jägermeister has revealed a new ‘Ice Cold’ wrap pack launch exclusively to the convenience channel, launching this month. The new Jägermeister promotional pack...
Fitbit will run one-day colour-themed event
To celebrate the launch of the new Fitbit Versa Lite smartwatch, Fitbit is turning up the colour at an exclusive, one-day-only event at Protein Studios, Shoreditch on...
New incentive platform from Edenred UK powers up sales, channel sales and customer service performance
Edenred UK launched Connect Incentive, an easy-to-implement, SaaS based incentives platform, which gives organisations a powerful engagement tool to drive performance...
Disney UK teams up with Little Inventors to inspire children to change the world
Disney UK has joined forces with Little Inventors to encourage kids to channel their creativity and imaginations to come up with invention ideas that could help change...
Desperados creates the world’s largest video light show using partygoers’ phones
Desperados reached new levels of wild experimentation once again by redesigning the concept of a house party and proving amazing things can happen when you unplug and...
Hendrick’s Gin unveils floral phone booth portals to launch NEW limited-edition Midsummer Solstice gin
Hendrick’s Gin has launched its first ever limited-edition gin – Midsummer Solstice – with flower obliterations up and down the country. A number of experiential,...
Co-op expands its Live Nation festival roster
Co-op reveals plans to continue its partnership with Live Nation and open a 6,000 ft. pop up shop at six UK music festivals this year. The deal with Live Nation builds...
How to capitalise on the festival experience
Ben Bestford, Director at BAM Agency Ltd shares his thoughts on the benefits of brands targeting young people throughout their festival experience. For the youth of...
The Baileys Book Bar is back
Following the sell-out success of the pop-ups over the past three years, the Women’s Prize for Fiction at the Baileys Book Bar is back for another sequence of...
Huawei brings the Northern Lights to London
Huawei, the global technology leader is bringing the Northern Lights to London. Overlooking the iconic Tower of London, the Aurora Borealis will be staged by immersive...
