IPM Bitesize
The rise of the Challenger Brand: why Mindset, Ambition and Behaviour are driving change
Jamie Matthews, CEO at Initials, tells us how challenger brands are successful in the market, and shares tips and advice on how established brands can adopt this...
Luxuries of London to present champagne opening in Chelsea
Thousands of luxury shoppers are set to descend on the Chelsea Old Town Hall, the Kings Road to attend the Luxuries of London Summer Fair Extravaganza. Luxuries of...
NFL star Dede Westbrook to touchdown at UK Fan Festival
On Saturday 27th and Sunday 28th April the Jacksonville Jaguars are bringing the NFL Draft celebrations to the UK with a two-day fan festival on London’s Southbank....
Creative agency Space invites Liverpool to create a playful Monkey Shoulder ad
Over the Easter weekend drinkers in Liverpool had the chance to grab hundreds of paint-bombs and co-create a colourful ad on a 16-foot billboard as part of a ‘City...
The popularity of an Instant Win
Becky Munday, CEO at Mando, addresses customer lack of belief in brands Instant Win promotions, and shares how brands can shape their promotion to encourage customers to...
RPM kicks off Cadbury Easter Egg Hunt with National Trust
This Easter weekend (Friday 19th – Monday 22nd) the annual Cadbury-National Trust Easter Egg Hunts will run across the Trust’s 306 properties across the UK. For the...
Apna Virsa shutdown Tesco Extra with a Bhangra Flash Mob celebrating Vaisakhi!
Over the weekend, local Bhangra Community, Apna Virsa took the centre stage at Tesco Extra, Slough Wellington Street, in celebration of the Sikh religious festivities,...
Incentive travel: the angles
Alex Agertoft, Sales and Marketing Executive at Black Tomato Agency shares his insight on how brands and agencies can create the best travel incentives. The best...
Jessica Wright launched exclusive new beauty range with Poundland
Jessica Wright has partnered with Poundland to develop a new and exciting, exclusive range of beauty products. The first pampering collection includes three self-tanning...
Putting the Wonder in Golden Wonder
Golden Wonder, the brand that pioneered the concept of on-pack promotions in the 1970s, has launched a large-scale, full pack takeover to give fans the chance to win a...
