IPM Bitesize
RPM kicks off Cadbury Easter Egg Hunt with National Trust
This Easter weekend (Friday 19th – Monday 22nd) the annual Cadbury-National Trust Easter Egg Hunts will run across the Trust’s 306 properties across the UK. For the...
Apna Virsa shutdown Tesco Extra with a Bhangra Flash Mob celebrating Vaisakhi!
Over the weekend, local Bhangra Community, Apna Virsa took the centre stage at Tesco Extra, Slough Wellington Street, in celebration of the Sikh religious festivities,...
Incentive travel: the angles
Alex Agertoft, Sales and Marketing Executive at Black Tomato Agency shares his insight on how brands and agencies can create the best travel incentives. The best...
Jessica Wright launched exclusive new beauty range with Poundland
Jessica Wright has partnered with Poundland to develop a new and exciting, exclusive range of beauty products. The first pampering collection includes three self-tanning...
Putting the Wonder in Golden Wonder
Golden Wonder, the brand that pioneered the concept of on-pack promotions in the 1970s, has launched a large-scale, full pack takeover to give fans the chance to win a...
Families enjoy hands-on experience as CRAVE roars into the UK
Mars Petcare drew on the power of experiential marketing to launch CRAVE, its new ancestral pet food range, on the last weekend in March. The two-day activation,...
Heinz and Cadbury create the Mayo-Creme Egg combo
Two of the nation’s most-loved brands, Heinz and Cadbury, have joined forces to create a unique Cadbury Creme Egg and Heinz [Seriously] Good Mayonnaise concoction. ...
Dine launches with Three
Dine has partnered with wuntu, the rewards app from mobile network Three for their one million customers to claim tasty discounts at more than 5,000 fantastic UK...
Brass wins six figure brief to bring tofu to the table
Leeds-based integrated agency, Brass, has been appointed by leading meat free brand The Tofoo Co. following a competitive pitch. Brass will be working on a six figure...
Three and Gravity Road launch first ever interactive 8-Bit Game for Instagram Stories
Three UK and Gravity Road launched its first ever interactive 8-Bit video game for Instagram Stories, yesterday. Epitomising Three’s latest brand campaign...
