IPM Bitesize
Let’s talk about Tech baby
Sian Baker, Managing Director of The Producers rounds up the ‘Let’s Talk about Tech baby’ breakfast event and shares industry expert’s thoughts...
HurdlGram secures first client for programmatic direct mail offering
Direct Mail specialist, Hurdle, has announced its first secured client for its newly launched data-driven Programmatic Direct Mail service, HurdlGram. Leading online...
Let the good times spill: Brass launches first ever Kid Kafé
Leeds-based integrated agency, Brass, has delivered a six figure campaign to raise awareness of innovative stain-proof fabric company Aquaclean within the UK. With...
LIFE creates campaign for Butcher’s Pet Care brand under ‘Nourishing Food For Dogs’ proposition.
Butcher’s Pet Care has kicked off its first brand campaign in five years as the brand re-positions itself as “the everyday choice in naturally nourishing food for...
A bumper Easter basket predicted by Savvy
Last week, leading retail and shopper marketing agency, Savvy, revealed new research on Easter spending plans for UK shoppers. The survey (of 1,000 household shopping...
Ingenuity London appoints Rebecca Jones to bolster Amazon expertise
Ingenuity London today announces the appointment of Rebecca Jones as Senior Account Director on the Lead Generation team. Joining the growing team, Jones brings with her...
Yakult launches first AR experience to promote the science of wellbeing
Yakult UK is introducing its first-ever Augmented Reality experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing,...
Gen Z: Buying into Better
Callum Saunders, Senior Planner at ZEAL Creative shares how companies can target Gen Z audience segments to win a younger shopper demographic. It would be easy to...
England Netball strikes new partnership with Elastoplast
England Netball has announced an official partnership with trusted wound care brand Elastoplast. They will be the Official First Aid Supplier for the Vitality Roses;...
Savsé kicks off new ‘Love Me or I’m Free’ On-Pack Promotion
To tie in with its recent brand repositioning and packaging release, Savsé, the UK’s fastest growing cold pressed and HPP smoothie brand, will be running its first...
