IPM Bitesize
Ingenuity London appoints Rebecca Jones to bolster Amazon expertise
Ingenuity London today announces the appointment of Rebecca Jones as Senior Account Director on the Lead Generation team. Joining the growing team, Jones brings with her...
Yakult launches first AR experience to promote the science of wellbeing
Yakult UK is introducing its first-ever Augmented Reality experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing,...
Gen Z: Buying into Better
Callum Saunders, Senior Planner at ZEAL Creative shares how companies can target Gen Z audience segments to win a younger shopper demographic. It would be easy to...
England Netball strikes new partnership with Elastoplast
England Netball has announced an official partnership with trusted wound care brand Elastoplast. They will be the Official First Aid Supplier for the Vitality Roses;...
Savsé kicks off new ‘Love Me or I’m Free’ On-Pack Promotion
To tie in with its recent brand repositioning and packaging release, Savsé, the UK’s fastest growing cold pressed and HPP smoothie brand, will be running its first...
The rise of the Challenger Brand: why Mindset, Ambition and Behaviour are driving change
Jamie Matthews, CEO at Initials, tells us how challenger brands are successful in the market, and shares tips and advice on how established brands can adopt this...
Luxuries of London to present champagne opening in Chelsea
Thousands of luxury shoppers are set to descend on the Chelsea Old Town Hall, the Kings Road to attend the Luxuries of London Summer Fair Extravaganza. Luxuries of...
NFL star Dede Westbrook to touchdown at UK Fan Festival
On Saturday 27th and Sunday 28th April the Jacksonville Jaguars are bringing the NFL Draft celebrations to the UK with a two-day fan festival on London’s Southbank....
Creative agency Space invites Liverpool to create a playful Monkey Shoulder ad
Over the Easter weekend drinkers in Liverpool had the chance to grab hundreds of paint-bombs and co-create a colourful ad on a 16-foot billboard as part of a ‘City...
The popularity of an Instant Win
Becky Munday, CEO at Mando, addresses customer lack of belief in brands Instant Win promotions, and shares how brands can shape their promotion to encourage customers to...
