IPM Bitesize
Consumer spending trends in the UK
IPM Research Partner Zinklar Agile Market Research, recently published a report on the good and bad of the UK’s spending habits. UK & Ireland Market Lead,...
Robinsons launches refreshing on-pack promotion ahead of Wimbledon
Britvic is helping retailers drive sales this summer with a new on-pack promotion across its Robinsons Refresh’d range. With promotional packs rolling out now until...
BRC and Neilsen shop price index shows significant pick-up in April promotional activity
Fresh Food inflation eased to 1.5% in April, down from 1.9% in March. This is above the 12-month and 6-month average price increases of 1.3% and 1.4%, respectively....
intu metrocentre launches student-focused mobile game
The UK’s second largest shopping centre, intu Metrocentre in Gateshead, has launched its first ever mobile game. intu Metrocentre ‘Sweet Deals’,...
Live & Breathe partners with the Virtual Influencer Agency and appoints Dudley Nevill-Spencer as strategy & innovation director
Shopper marketing specialist Live & Breathe today announced that it will be partnering with The Virtual Influencer Agency (VIA), the world’s first agency to...
Let’s talk about Tech baby
Sian Baker, Managing Director of The Producers rounds up the ‘Let’s Talk about Tech baby’ breakfast event and shares industry expert’s thoughts...
HurdlGram secures first client for programmatic direct mail offering
Direct Mail specialist, Hurdle, has announced its first secured client for its newly launched data-driven Programmatic Direct Mail service, HurdlGram. Leading online...
Let the good times spill: Brass launches first ever Kid Kafé
Leeds-based integrated agency, Brass, has delivered a six figure campaign to raise awareness of innovative stain-proof fabric company Aquaclean within the UK. With...
LIFE creates campaign for Butcher’s Pet Care brand under ‘Nourishing Food For Dogs’ proposition.
Butcher’s Pet Care has kicked off its first brand campaign in five years as the brand re-positions itself as “the everyday choice in naturally nourishing food for...
A bumper Easter basket predicted by Savvy
Last week, leading retail and shopper marketing agency, Savvy, revealed new research on Easter spending plans for UK shoppers. The survey (of 1,000 household shopping...
