IPM Bitesize
Let the good times spill: Brass launches first ever Kid Kafé
Leeds-based integrated agency, Brass, has delivered a six figure campaign to raise awareness of innovative stain-proof fabric company Aquaclean within the UK. With...
LIFE creates campaign for Butcher’s Pet Care brand under ‘Nourishing Food For Dogs’ proposition.
Butcher’s Pet Care has kicked off its first brand campaign in five years as the brand re-positions itself as “the everyday choice in naturally nourishing food for...
A bumper Easter basket predicted by Savvy
Last week, leading retail and shopper marketing agency, Savvy, revealed new research on Easter spending plans for UK shoppers. The survey (of 1,000 household shopping...
Ingenuity London appoints Rebecca Jones to bolster Amazon expertise
Ingenuity London today announces the appointment of Rebecca Jones as Senior Account Director on the Lead Generation team. Joining the growing team, Jones brings with her...
Yakult launches first AR experience to promote the science of wellbeing
Yakult UK is introducing its first-ever Augmented Reality experience, along with a social media campaign, to enhance the brand’s focus on the Science of Wellbeing,...
Gen Z: Buying into Better
Callum Saunders, Senior Planner at ZEAL Creative shares how companies can target Gen Z audience segments to win a younger shopper demographic. It would be easy to...
England Netball strikes new partnership with Elastoplast
England Netball has announced an official partnership with trusted wound care brand Elastoplast. They will be the Official First Aid Supplier for the Vitality Roses;...
Savsé kicks off new ‘Love Me or I’m Free’ On-Pack Promotion
To tie in with its recent brand repositioning and packaging release, Savsé, the UK’s fastest growing cold pressed and HPP smoothie brand, will be running its first...
The rise of the Challenger Brand: why Mindset, Ambition and Behaviour are driving change
Jamie Matthews, CEO at Initials, tells us how challenger brands are successful in the market, and shares tips and advice on how established brands can adopt this...
Luxuries of London to present champagne opening in Chelsea
Thousands of luxury shoppers are set to descend on the Chelsea Old Town Hall, the Kings Road to attend the Luxuries of London Summer Fair Extravaganza. Luxuries of...
