IPM Bitesize
Aperol is marking 100 years with a Big Birthday Social
Aperol is marking it’s 100th birthday in true Italian style this summer, inviting Londoners and Mancunians to immerse themselves in a world built for endless...
Propercorn revives award-winning Project Pattern creative in nationwide cement mixer campaign
Propercorn is touring the country in a 33ft pink cement mixer this week. The colourful campaign is designed to showcase the brand’s range of eight flavours and bring...
RNLI gives it some (Yellow) Welly
A installation of 181 pairs of yellow wellies appeared alongside the River Thames. The boots represent the average number of people rescued by the RNLI every single week...
Consumer spending trends in the UK
IPM Research Partner Zinklar Agile Market Research, recently published a report on the good and bad of the UK’s spending habits. UK & Ireland Market Lead,...
Robinsons launches refreshing on-pack promotion ahead of Wimbledon
Britvic is helping retailers drive sales this summer with a new on-pack promotion across its Robinsons Refresh’d range. With promotional packs rolling out now until...
BRC and Neilsen shop price index shows significant pick-up in April promotional activity
Fresh Food inflation eased to 1.5% in April, down from 1.9% in March. This is above the 12-month and 6-month average price increases of 1.3% and 1.4%, respectively....
intu metrocentre launches student-focused mobile game
The UK’s second largest shopping centre, intu Metrocentre in Gateshead, has launched its first ever mobile game. intu Metrocentre ‘Sweet Deals’,...
Live & Breathe partners with the Virtual Influencer Agency and appoints Dudley Nevill-Spencer as strategy & innovation director
Shopper marketing specialist Live & Breathe today announced that it will be partnering with The Virtual Influencer Agency (VIA), the world’s first agency to...
Let’s talk about Tech baby
Sian Baker, Managing Director of The Producers rounds up the ‘Let’s Talk about Tech baby’ breakfast event and shares industry expert’s thoughts...
HurdlGram secures first client for programmatic direct mail offering
Direct Mail specialist, Hurdle, has announced its first secured client for its newly launched data-driven Programmatic Direct Mail service, HurdlGram. Leading online...
