IPM Bitesize
Renew Life appoints Ready as lead creative agency
Probiotic supplement brand, Renew Life, has appointed Ready as their lead creative agency in the UK. Owned by global consumer goods giant The Clorox Company, Renew Life...
Global experiential agency TRO sets out big ambitions with new strategic leadership and expansion of creative offering
TRO, the leading brand experience agency, has announced two key appointments in response to the increasing client demand for experiential to play a greater role in the...
Big brands get behind 23rd National BBQ Week
Back for a record-breaking 23rd time, National BBQ Week will encourage consumers to go for the grill, become Better BBQ’ers and enjoy some Gastro-grilling at the start...
Jägermeister reveals national ‘Mix it up for summer’ serve campaign
Jägermeister has unveiled a new nationwide 360-degree campaign to drive awareness of the brand and its new hero serve, the Jägermeister Mule, backed by a marketing...
Pukka Pies appoints Haygarth
Pukka have appointed Haygarth as their new shopper marketing agency. They will lead all related activities across retail and food service channels, as part of Pukka’s...
ASA and CAP Annual Report 2018 – online cases outnumber TV by almost 3:1
The Advertising Standards Authority (ASA) and Committees of Advertising Practice (CAP) Annual Report 2018 published yesterday reveals that more ads have been amended or...
Soreen gets set for summer with new on-pack promotion
Leading British manufacturer of the nation’s favourite malt loaf, Soreen, has announced an exciting new on-pack promotion that offers consumers the chance to win a new...
eBay brings its Retail Revival programme to life in the UK
The world’s biggest online marketplace, eBay, has launched a campaign that brings its Global Impact programme, Retail Revival, to life in the real world. The...
Jackanory brings the spirit of summer to Radio Rooftop
Radio Rooftop, ME London Hotel’s iconic bar with panoramic views of London has been transformed by Jackanory into Spirit of Summer terraces in collaboration with...
The importance of engaging with consumers emotionally in a data-driven age
Jo Curtis, Director ad Co-Founder of Jackanory, shares how brands can emotionally engage with consumers in this data driven age. There’s no doubt that more and more of...
