IPM Bitesize
Smirnoff unveils bold new bottle design
SMIRNOFF has unveiled an impactful new look, helping retailers to drive vodka sales this summer. The brand has enhanced and redesigned its entire portfolio packaging,...
Attack A Snak launches Merlin Entertainments partnership
Attack A Snak, a Kerry Foods brand, is announcing a partnership with Merlin Entertainments. An on-pack promotion, running across the entire Attack a Snak portfolio,...
Three UK launches Lioness emoji campaign at store front for the Women’s World Cup
Three UK, has unveiled the new face of its flagship London store, featuring three lioness emojis in support of the forthcoming women’s football tournament. This...
Amazon partners with Enterprise Nation to open pop-up shops in the UK
Amazon, Enterprise Nation, Direct Line for Business and Square are partnering to open 10 Clicks and Mortar pop-up shops in cities across the UK, with the first shop...
Gen Z Championing Low and No
Helen Hanson, Founder of Hel’s Angels, shares how low and no alcoholic drinks can help brands appeal to Generation Z. Historically the youth market has been big...
Three appoints PrettyGreen for consumer PR and appoints new Head of PR & Social
Three UK, the mobile network, has appointed Laura Wilkinson-Rea as the new Head of PR & Social. The move follows the opening of its brand-new content hub ‘Studio...
Differentology focuses on growth with new positioning and senior leadership team
Differentology today announces the launch of its refreshed positioning, following a 36% year-on-year growth and senior team shifts which saw Mark James promoted to Chief...
FirstVet launches in UK with Free Dog MOT clinics at DogFest
The mobile service app, FirstVet, which provides video call veterinary consultations, will be offering Free dog MOTs to deliver ‘peace of mind for pet owners’ at...
New research reveals that UK SVoD subscribers deem advertising on SVoD unacceptable
New research revealed that almost three quarters (72%) of UK SVoD subscribers that expressed a preference, do not consider any form of sponsorship or advertising on...
Leading market research company, Zinklar, publishes research into Saturday’s Champions League final
The survey from the IPM’s agile research partner, Zinklar, reveals where fans will be watching the game and how they’ll be betting. The survey revealed that...
