IPM Bitesize
NINE kicks summer off with new on-pack promotion
NINE have announced a new on-pack promotion and out-of-home campaign starting from July. Every bar is made with a unique blend of 4 nutritious seeds (sunflower, pumpkin,...
Jet2holidays Partners Up with Love Island
Following the incredible success of last year, Jet2holidays is once again brand partner of Love Island. With fifth series of Love Island having started this week and...
ATOM and Fluid join forces
Cheshire based shopper marketing agency, ATOM has integrated with Fluid creative communications to create a bigger and more diverse agency offering. Little will change...
The Value of Youth Market Research
Ben Bestford, Director at BAM Agency Ltd, shares tips and advice on conducting youth market research to gain true insight. Youth market research should never be...
IPM confirms the full line-up of speakers at CONNECT 2019 event on 19th June
The IPM’s biggest thought-leadership and networking event of the year confirms its impressive line-up of speakers for the event on 19th June at Havas, London...
Smirnoff unveils bold new bottle design
SMIRNOFF has unveiled an impactful new look, helping retailers to drive vodka sales this summer. The brand has enhanced and redesigned its entire portfolio packaging,...
Attack A Snak launches Merlin Entertainments partnership
Attack A Snak, a Kerry Foods brand, is announcing a partnership with Merlin Entertainments. An on-pack promotion, running across the entire Attack a Snak portfolio,...
Three UK launches Lioness emoji campaign at store front for the Women’s World Cup
Three UK, has unveiled the new face of its flagship London store, featuring three lioness emojis in support of the forthcoming women’s football tournament. This...
Amazon partners with Enterprise Nation to open pop-up shops in the UK
Amazon, Enterprise Nation, Direct Line for Business and Square are partnering to open 10 Clicks and Mortar pop-up shops in cities across the UK, with the first shop...
Gen Z Championing Low and No
Helen Hanson, Founder of Hel’s Angels, shares how low and no alcoholic drinks can help brands appeal to Generation Z. Historically the youth market has been big...
