IPM Bitesize
William Grant & Sons launches campaign for Verano, gin
Scottish spirits company, William Grant & Sons, has launched a marketing push to promote its new fruit-flavoured gin, Verano. The campaign positions Verano as a...
Experience12 expands account management team with three new hires
Pop-culture marketing agency Experience12 today announces the appointment of three new hires to bolster the account management team. The new hires come at a time of...
Clipper launches tea swap pop-up in Shoreditch
To celebrate 25 years of Fairtrade, tea pioneer, Clipper, will open a pop-up for one day only at Boxpark, Shoreditch where consumers can swap their usual tea for a box...
NINE kicks summer off with new on-pack promotion
NINE have announced a new on-pack promotion and out-of-home campaign starting from July. Every bar is made with a unique blend of 4 nutritious seeds (sunflower, pumpkin,...
Jet2holidays Partners Up with Love Island
Following the incredible success of last year, Jet2holidays is once again brand partner of Love Island. With fifth series of Love Island having started this week and...
ATOM and Fluid join forces
Cheshire based shopper marketing agency, ATOM has integrated with Fluid creative communications to create a bigger and more diverse agency offering. Little will change...
The Value of Youth Market Research
Ben Bestford, Director at BAM Agency Ltd, shares tips and advice on conducting youth market research to gain true insight. Youth market research should never be...
IPM confirms the full line-up of speakers at CONNECT 2019 event on 19th June
The IPM’s biggest thought-leadership and networking event of the year confirms its impressive line-up of speakers for the event on 19th June at Havas, London...
Smirnoff unveils bold new bottle design
SMIRNOFF has unveiled an impactful new look, helping retailers to drive vodka sales this summer. The brand has enhanced and redesigned its entire portfolio packaging,...
Attack A Snak launches Merlin Entertainments partnership
Attack A Snak, a Kerry Foods brand, is announcing a partnership with Merlin Entertainments. An on-pack promotion, running across the entire Attack a Snak portfolio,...
