IPM Bitesize
Brass celebrates with VARTA Batteries to recharge its brand proposition
Following a 4-way pitch at the end of 2018, Leeds based integrated marketing agency, Brass, has launched its first PR and social media campaign with VARTA, the German...
Space drives awareness for new electric performance car brand Polestar
Creative agency, Space, has revealed its collaboration with innovative performance electric car brand, Polestar, on the launch of its latest vehicle, Polestar 2. The...
Onken offers a taste of happiness at London pop-up
Today, yogurt brand Onken is inviting Londoners and yogurt fans alike to experience The Haus of Inner Happiness pop-up delivered by event agency, Muster, The &...
Gressingham Foods appoints Activation to handle their digital business
Gressingham Foods has appointed Activation to handle their digital business, following a competitive pitch process. From their Red Tractor assured farms in East Anglia,...
The value of cinema promotions
Ian Lacey, Business Development Director at Filmology, shares his thoughts on the value of cinema lead promotions to drive sales. Everyone loves cinema! Okay, that...
Fuller’s kitchen launches ‘House of Ice Cream’
Fuller Smith & Turner, the west London brewer and pub owner, today launches the ‘House of Ice Cream’ to mark National Ice Cream Day. The campaign...
How have sales promotions changed?
Lauren Miles, Senior Account and Marketing Executive at Mando shares how sales promotions have changed over time. The Promotions Industry has changed significantly...
Alpen offers the chance to ‘Reach Your Peak’ with new campaign
Alpen, the £60 million brand, has hidden 20 golden tickets in selected packs for the launch of its new ‘Reach Your Peak’ marketing campaign – inspired by...
Bentley convey vision of the future through 3-week Immersive brand experience
Bentley Motors tasked experimental production partner, UNIT9, with creating a three-week experiential installation, to mark the luxury car brand’s Centenary by giving...
Britvic launches £3M ‘Sunshine Makes it Taste Better’ campaign for Lipton
Britvic is launching a £3m Summer Campaign, ‘Sunshine Makes It Taste Better’ for the Ice Tea brand, Lipton, to help retailers capitalise on vital summer soft drink...
