IPM Bitesize
Swizzels launch new ‘Snap your Summer’ campaign
This week sees the launch of a new summer campaign for sweet manufacturers, Swizzels, supporting a range of Swizzels products, including Choos, Squashies, and variety...
Müller invites people to create their own Müller yogurt
Müller is inviting people to create their own Müller yogurt with up to 28,000 possible combinations available, at its first ever pop up shop. As the nation’s...
Power of purpose understood, but CEOs failing to capitalise on the opportunity presented
New research reveals that, since the 2008 financial crisis, the typical CEO has been handed more demands, greater expectations and significantly less time to deliver...
Creating experiential concepts for the youth market
Ben Bestford, Director at BAM Agency Ltd, shares the secrets to creating experimental concepts that engage youth markets. Experiential marketing is broadly defined as...
Schools in pioneering green audit campaign with Keep Britain Tidy and Harrogate Water
Children up and down the country will be given a hands-on role in challenging the confusion around what can and cannot be recycled as part of a ground-breaking...
URBAN eat unveils fresh look and biggest ever launch
URBAN eat is relaunching its popular Food to Go range including new ranges and a new look – offering ‘Food with Attitude’ to consumers and its best ever tasting...
Elevator meet passengers with Tayto activation
Golf’s most prestigious major, The Open Championship, returned to Northern Ireland for the first time in 68 years! With up to 250,000 fans expected to visit Portrush...
Brass celebrates with VARTA Batteries to recharge its brand proposition
Following a 4-way pitch at the end of 2018, Leeds based integrated marketing agency, Brass, has launched its first PR and social media campaign with VARTA, the German...
Space drives awareness for new electric performance car brand Polestar
Creative agency, Space, has revealed its collaboration with innovative performance electric car brand, Polestar, on the launch of its latest vehicle, Polestar 2. The...
Onken offers a taste of happiness at London pop-up
Today, yogurt brand Onken is inviting Londoners and yogurt fans alike to experience The Haus of Inner Happiness pop-up delivered by event agency, Muster, The &...
