IPM Bitesize
What your brand can learn from Love Island Partnerships
Chris Wilson, Head of Brand Partnerships at Ingenuity, shares what brands can learn from Love Island Partnerships The UK’s largest TV show is coming to a conclusion...
Southpaw launches ghd’s global ‘Pink’ campaign for cancer charities worldwide
ghd and creative agency Southpaw have launched the styling brand’s 15th annual ‘Pink’ campaign, in partnership with cancer charities worldwide. This year’s...
Exclusive opportunities in Northern Ireland
Sara Callanan, Managing Director at Elevator Promotional Marketing, shares how brands should consider marketing opportunities in Northern Ireland. As the IPM’s only...
Swizzels launch new ‘Snap your Summer’ campaign
This week sees the launch of a new summer campaign for sweet manufacturers, Swizzels, supporting a range of Swizzels products, including Choos, Squashies, and variety...
Müller invites people to create their own Müller yogurt
Müller is inviting people to create their own Müller yogurt with up to 28,000 possible combinations available, at its first ever pop up shop. As the nation’s...
Power of purpose understood, but CEOs failing to capitalise on the opportunity presented
New research reveals that, since the 2008 financial crisis, the typical CEO has been handed more demands, greater expectations and significantly less time to deliver...
Creating experiential concepts for the youth market
Ben Bestford, Director at BAM Agency Ltd, shares the secrets to creating experimental concepts that engage youth markets. Experiential marketing is broadly defined as...
Schools in pioneering green audit campaign with Keep Britain Tidy and Harrogate Water
Children up and down the country will be given a hands-on role in challenging the confusion around what can and cannot be recycled as part of a ground-breaking...
URBAN eat unveils fresh look and biggest ever launch
URBAN eat is relaunching its popular Food to Go range including new ranges and a new look – offering ‘Food with Attitude’ to consumers and its best ever tasting...
Elevator meet passengers with Tayto activation
Golf’s most prestigious major, The Open Championship, returned to Northern Ireland for the first time in 68 years! With up to 250,000 fans expected to visit Portrush...
