IPM Bitesize
The Attention Economy and your business’ scarcest resource in 2019
Ceri Gravelle, Managing Director at Eventeem, shares how to market to the ‘attention scarcity’. Marketers are facing an ever-increasing scarcity when they...
Cadbury partners with Thierry Henry for return of Match & Win
Cadbury has revealed a new campaign to support the return of its Match & Win promotion, featuring football superstar Thierry Henry. The initiative was developed in...
Confidence in the European advertising business increases marginally in Q2/2019
Business confidence in the European advertising and marketing sector has taken a marginal turn upwards, according to the latest European Advertising Business Climate...
Appleton Estate Jamaica Rum and Gilles Peterson partner for Jamaican Jazz summer music series
The resurgent UK jazz movement is set to take on a distinctly Jamaican flavour next month with the coming together of one of London’s biggest talents, drummer Moses...
Cybersmile partners with Organic for new digital face to Stop Cyberbullying Day
Digital agency Organic, the digital agency who believes in Digital for Good, today announces that it is partnering with Cybersmile to rebrand Stop Cyberbullying Day for...
Hendrick’s Gin creates passageway portal at King’s Cross Station
Curious distiller Hendrick’s Gin is embarking upon a significant Out of Home (OOH) advertising campaign to drive awareness and trial this summer with a immersive...
UK ad spend hits £6bn in Q1 2019
UK ad spend rose 4.2% year-on-year to reach £6.0bn in Q1 2019, marking the 23rd consecutive quarter of market growth and covering the three-month period leading up to...
What your brand can learn from Love Island Partnerships
Chris Wilson, Head of Brand Partnerships at Ingenuity, shares what brands can learn from Love Island Partnerships The UK’s largest TV show is coming to a conclusion...
Southpaw launches ghd’s global ‘Pink’ campaign for cancer charities worldwide
ghd and creative agency Southpaw have launched the styling brand’s 15th annual ‘Pink’ campaign, in partnership with cancer charities worldwide. This year’s...
Exclusive opportunities in Northern Ireland
Sara Callanan, Managing Director at Elevator Promotional Marketing, shares how brands should consider marketing opportunities in Northern Ireland. As the IPM’s only...
