IPM Bitesize

Deliveroo offers dining experience in the sky

Deliveroo launches trials of ‘Roocopter One’ – the world’s first helicopter dining experience. London is to be the first city in the world to experience the...

N2O activate at Brighton Pride with Unilever and All Out Beauty

Experiential marketing agency N2O will have a major presence at Brighton Pride this weekend with exciting activations for both Unilever and All Out Beauty. The...

Avery UK launches new labels with pop-up playhouse

This summer, world leading label brand, Avery UK is launching an exciting new range of Back to School labels that are perfect for keeping busy families organised. These...

The Attention Economy and your business’ scarcest resource in 2019

Ceri Gravelle, Managing Director at Eventeem, shares how to market to the ‘attention scarcity’.  Marketers are facing an ever-increasing scarcity when they...

Cadbury partners with Thierry Henry for return of Match & Win

Cadbury has revealed a new campaign to support the return of its Match & Win promotion, featuring football superstar Thierry Henry. The initiative was developed in...

Confidence in the European advertising business increases marginally in Q2/2019

Business confidence in the European advertising and marketing sector has taken a marginal turn upwards, according to the latest European Advertising Business Climate...

Appleton Estate Jamaica Rum and Gilles Peterson partner for Jamaican Jazz summer music series

The resurgent UK jazz movement is set to take on a distinctly Jamaican flavour next month with the coming together of one of London’s biggest talents, drummer Moses...

Cybersmile partners with Organic for new digital face to Stop Cyberbullying Day

Digital agency Organic, the digital agency who believes in Digital for Good, today announces that it is partnering with Cybersmile to rebrand Stop Cyberbullying Day for...

Hendrick’s Gin creates passageway portal at King’s Cross Station

Curious distiller Hendrick’s Gin is embarking upon a significant Out of Home (OOH) advertising campaign to drive awareness and trial this summer with a  immersive...

UK ad spend hits £6bn in Q1 2019

UK ad spend rose 4.2% year-on-year to reach £6.0bn in Q1 2019, marking the 23rd consecutive quarter of market growth and covering the three-month period leading up to...