IPM Bitesize
Campo Viejo brings to life pink fountain to celebrate its new rosé wine
This August, Campo Viejo, brings the vibrancy of Spain to the South Bank, London for one day only on Thursday August 15th. The star of the show will be the Campo Viejo...
Desperados ignite the party with paintworks this festival season
Desperados invite festivalgoers to trial a complimentary, unique body marbling experience at selected UK festivals this summer. The Desperados Paintworks festival...
Creating connections with consumers through product sampling
Craig Williams, Director at The Work Perk, explains how brand-to-hand activations within the office environment result in consumers reacting much more positively towards...
Mark Stevenson appointed Cherry London, Managing Director
Leading marketing company, Cherry London, renowned for delivering ground breaking strategic partnerships, is delighted to announce today the appointment of industry...
How to maximise your promotional budget
Lauren Miles, Senior Account and Marketing Executive at Mando shares how brands can maximise their promotional budget to run an effective campaign. A common...
Rockstar energy drink gears up with Xbox for latest on-pack promotion
Rockstar Energy Drink and Xbox have unveiled plans to launch the largest fan-inspired gaming on-pack promotion to date in support of the upcoming Gears 5 release. The...
Weetabix turbo charges ‘Any-which-way-a-bix’ campaign
Weetabix is bringing back its disruptive Any-Which-Way-A-Bix messaging ready for the Back to School period. The multi-channel promotion will see a return to TV of the...
Logic brings ‘steamtown’ to UK festivals
Experiential agency TRO has been working with Japan Tobacco International UK (JTI UK) to design and build “Logic Steamtown” – an interactive consumer installation...
IPM announces final deadline extension to the IPM COGS 2019 entries
The IPM has announced an extension to the upcoming IPM COGS 2019 entry deadline to 9am on 5th August, giving entrants a whole extra weekend to submit a their very best...
Heinz celebrates 150 years with ‘Beanz Muzeum’
The Beanz boffins at Heinz have delved into the archive and curated over a century of beanzy know-how, creating an immersive extravaganza and the ultimate fan...
