IPM Bitesize
Benefit Cosmetics and Deliveroo partner for the ‘Cake-Away’ experience
To celebrate the launch of the Boi-ing Cakeless Concealer, Benefit Cosmetics have partnered with Deliveroo to to offer make-up lovers the chance to try the new...
Bacardi rum partners with Ashley Roberts to create dance classes
To celebrate a long summer of music, which has already seen Bacardi team up with Major Lazer and Anitta for a new track called ‘Make It Hot’, the rum brand will be...
Beano unveils the world’s funniest fart according to science
A new ground-breaking scientific study, commissioned by Beano, has sought an answer to the age old question of what makes farting funny and reveals the world’s...
Physical stores are for shoppers not purchasers
Gavin Silsby, Planning Director at Haygarth, shares how retailers can offer environments that reflect the motivations of today’s bricks & mortar shoppers. ...
Online retailer Boohoo to create experiences with experiential agency N2O
After a four-way pitch, online fashion giant Boohoo has appointed N2O as its experiential marketing agency. The award-winning agency will help Boohoo extend its brand...
Auto Trader launch contactless car vending machine
Britain’s contactless car vending machine launched in London today, offers motorists a haggle-free way to purchase a brand-new car. The installation in London’s...
Haygarth launches Vodafone #BeUnlimited brand experience
To support the launch of Vodafone’s new unlimited data plans, Haygarth announces the #BeUnlimited experience– an immersive brand experience that invites consumers...
Brands that raise self-esteem win over Millennials
Tamara Gillan, CEO of Cherry London and Founder of The WealthiHer Network, explains why brands that raise self-esteem through authentic and trustworthy communications...
Mentos to ‘sweeten up’ the category with compliments
Mentos is investing £1.6m in its biggest campaign of the year. The new limited edition product aims to bring people together and inject a dose of innovation into the...
Gold reveals ‘Ghost Billboard’ to promote Dad’s Army: the Lost Episodes
To celebrate the release of Dad’s Army: The Lost Episodes on Gold, UKTV has unveiled an army-recruitment style out of home ad campaign which has been specially...
