IPM Bitesize

Join the IPM Webinar Series: Unlocking Benefits for Members

The IPM is delighted to welcome members to take part in our brand new Webinar Series. As a member of the IPM, you now have the opportunity to share invaluable knowledge,...

Welsh ban on HFSS price promotions good news for the long-term health of both people and brands

Opinion By David Pearson, CEO at SPARK According to Public Health Wales data 60% of the Welsh population are overweight and one in four children are obese by the age of...

TLC Worldwide UK Launches Aldi Summer Campaign: Get a Taste for Sport

TLC Worldwide UK is thrilled to announce the launch of its exciting summer campaign in partnership with Aldi, which offers free sports lessons to kids across the UK. The...

How brands can support the LGBTQIA+ community for Pride – and beyond

Clare James, Chief Operating Officer at creative brand experience agency, N2O At N2O, we’re dedicated to helping brands build meaningful relationships with their...

SPARK Takes Travel Promotions to the Next Level with Travel + Leisure Co. Partnership

Sales promotion specialist, SPARK, is proud to announce that it has become the UK representative for travel products from Travel + Leisure Co. At unbeatable prices,...

New Website For Sarson’s Vinegar

Sarson’s has been hard at work creating a fresh brand identity that launched in the spring of 2023, and with this, they’ve enlisted the help of Activation yet again...

Tesco and N2O Announce Summer Full Of Flavour Roadshow

Award-winning creative brand experience agency, N2O, is delivering a touring food and drink roadshow for the UK’s largest retailer this summer, with new taste...

Edenred extends its Employee Benefits solutions by acquiring leading platform Reward Gateway

Edenred, a leading digital platform for services and payments and worldwide leader inEmployee Benefits, announces the acquisition of 100% of the share capital of Reward...

Best Practice Guide to Influencer Marketing From Big Little LDN

Influencer Marketing is one of the most effective promotional marketing strategies used by brands across the globe. But when a brand gets it wrong, it can cause...

Experience12 Hires Pop Culture Veteran Clare Bateman-King

Experience12, the award-winning pop culture marketing agency, has appointed Clare Bateman-King to the newly-created role of Entertainment Business Manager. The role will...