IPM Bitesize
N2O and Tesco Stand Proud Together at London and Brighton Pride with Energetic Parade Float
Award-winning creative brand experience agency, N2O, is thrilled to support Tesco once again with their London and Brighton Pride activations. Featuring a DJ, stunning...
Xpression Logistics, looking at the future of inner-city deliveries
Opinion from Jonathan Hill Cities across the country are following the lead of the Mayor of London, and ULEZ (Ultra Low Emissions Zone), by implementing their own...
Isn’t It Time We Fixed Couponing?
Opinion from Andrew Ryan, Director at Halo When John Pemberton invented Coca-Cola in 1886, not even their catchy positioning of “Delicious! Refreshing!...
Activation’s Brand Campaign Development For Wall’s
This year, Activation has been on a journey with Wall’s developing their new brand comms platform. From working through their strategic challenges, audience...
TLC Worldwide UK Launches Heinz ‘Dayz Out’ Summer Campaign
TLC Worldwide UK is thrilled to announce the launch of its summer campaign in partnership with Heinz, which offers free days out to participants across the UK. The...
Virgin Voyages powers AI to push JLo partnership
In a recent campaign, Virgin Voyages adopts AI to help amplify their partnership with popstar legend Jennifer Lopez. Aptly named JEN AI, the campaign allows voyagers to...
How To Ace Influencer Marketing
The OG of Influencer Marketing, Holly Eddleston, and BIG little London Founder, Emma Critchley-Lloyd, partnered with The Institute of Promotional Marketing...
Join the IPM Webinar Series: Unlocking Benefits for Members
The IPM is delighted to welcome members to take part in our brand new Webinar Series. As a member of the IPM, you now have the opportunity to share invaluable knowledge,...
Welsh ban on HFSS price promotions good news for the long-term health of both people and brands
Opinion By David Pearson, CEO at SPARK According to Public Health Wales data 60% of the Welsh population are overweight and one in four children are obese by the age of...
TLC Worldwide UK Launches Aldi Summer Campaign: Get a Taste for Sport
TLC Worldwide UK is thrilled to announce the launch of its exciting summer campaign in partnership with Aldi, which offers free sports lessons to kids across the UK. The...
