IPM Bitesize
The IPM announces new Regulatory Affairs Manager, Mani Roberts
The IPM is delighted to announce Mani Roberts as it’s new Regulatory Affairs Manager. Mani grew up in West London and studied at the University of Westminster. After...
Spontex Sponge launches national on-pack promotion
Leading digitally-centred brand, shopper and promotional marketing agency, Activation, have launched ‘Scrub & Win’, a national on-pack promotion for Spontex...
Experiential marketing ROI: How do your people measure up?
Carina Filek, Global COO of Elevate Staffing and Staffing Partner of the IPM COGS Awards 2019, shares how brands can measure the impact of their event staffing teams...
HTC invites Doctor Who fans to step into the Doctor’s Tardis with a VR experience
HTC is celebrating the launch of the VIVE Cosmos, its latest premium PC-based Virtual Reality (VR) system, and has teamed up with BBC Studios to offer Doctor Who fans...
Bray Leino helps Freixenet maximise from the Don’t Tell the Bride sponsorship opportunity
Bray Leino, leading marketing and advertising agency, were appointed by Freixenet to help raise their brand awareness and increase sales amongst a target audience of men...
Julie O’Neill appointed Cherry London, Partnership Specialist
Leading marketing company, Cherry London, renowned for delivering groundbreaking strategic partnerships, is delighted to announce today the appointment of Julie...
What clients are looking for in their Agency leads to become true strategic partners
Abigail Dixon, Director of Labyrinth Marketing and IPM Diploma Course Leader, shares how agencies should understand the clients changing needs to become their...
IPM announces thought-leadership and networking event for IPA EffWeeK 2019
The IPM – the trade body which represents creative agencies, brands and service agencies engaged in promotional marketing and brand activation in the UK – has...
Doordrops Reinvented
Mark Davies, Managing Director of Whistl, shares how doordrop coupon marketing can be used to engage directly with customers and drive behaviour change A lot has...
Gousto helps families whip up a wagamama at home
Gousto, the recipe box company is delighted to announce a new six-month partnership with wagamama, helping busy couples and families to whip up their favourite...
