IPM Bitesize
5 customer experience principles to max out your next promotion
Jason Waghorn, Director at VCG PromoRisk, shares how applying the principles of customer experience design can give promotions an effectiveness boost. A sales promotion...
Patagonia Action Works Café blends coffee with environmental activism
The Patagonia Action Works Café opens its doors for three weeks of activism and inspiration in London’s Broadway Market. Following the recent shut down of the Capital...
N2O provides pawsome experience for Hill’s pet food
Award-winning experiential marketing agency N2O has activated Hill’s at Crufts, Dogfest and county shows across the UK as part of a campaign to reach cat and dog...
The Delta Group announce record sales results and the appointment of two senior staff members to support future growth strategy
The Delta Group, Europe’s premier visual communications specialist delivering dynamic multi-channel marketing services to brands and retailers across the globe,...
N2O hires a trio of Creative talent
Experiential marketing agency N2O has expanded its Creative Team with three new hires, Creative Director Steven Workman, experienced Art Director Jeff Witek, and Senior...
POD Staffing takes home the coveted Grand Prix at the IPM COGS Awards 2019
This year’s winners of the IPM COGS Awards 2019, which were announced at yesterday’s presentation event, showcased and celebrated the incredible work that...
Vodafone launches augmented reality instant win promotion
This week Vodafone launched a time-limited new instant win promotion where customers could win the brand new iPhone 11 through an augmented reality game in various...
Three holographic ad on South Bank
Three UK yesterday unveiled the world’s first holographic 5G ad , to celebrate its high speed 5G Broadband. In collaboration with some of the UK’s hottest new...
Jack Daniels resurrects the two original saloons of Jack Daniel at London cocktail week
In the early 1900s, when Tennessee was a wet state, Jack Daniel was inspired by the bars he saw in Nashville – ranging from questionable joints to fine establishments...
Increasing impact with occasion based sampling
Craig Williams & Hannah Campbell, Directors of the IPM COGS Awards 2019 Headline Sponsor, The Work Perk, share how brands should capitalise on occasion based...
